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Social Media Marketing

post thumbnail for The Lost Choir on Thanksgiving

22 2012 November

The Lost Choir on Thanksgiving

It is Thanksgiving day and you’re probably thinking about food. Or spending time with family. But one thing you won’t be able to avoid is...

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post thumbnail for 8 Ways Arts Organizations Can Be More Human

12 2012 November

8 Ways Arts Organizations Can Be More Human

When I was 17 years old, I wanted to be a playwright. Deciding that I was going to try and learn from within, I landed...

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post thumbnail for 12 Powerful Ideas On Creativity & Business From The PSFK Conference

02 2012 November

12 Powerful Ideas On Creativity & Business From The PSFK Conference

Groucho Marx once quipped, “I don’t care to belong to any club that will have me as a member.” I always feel his sentiment just...

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post thumbnail for 5 World Changing Ways To Avoid BS And Be More Believable

25 2012 October

5 World Changing Ways To Avoid BS And Be More Believable

I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page...

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post thumbnail for 7 Useful Tips From Real B2B Brands On Using Social Media To Drive Sales

10 2012 October

7 Useful Tips From Real B2B Brands On Using Social Media To Drive Sales

When it comes to social media, it is popular to talk about the importance of reputation. The better your reputation, the more likely people are...

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post thumbnail for How Personal Relationships Will Make (Or Break) The Future Of The Arts

03 2012 October

How Personal Relationships Will Make (Or Break) The Future Of The Arts

For Nate Dern, the unlikely path to acting micro-stardom would come from a simple three letter catchphrase that most people would barely consider a word....

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post thumbnail for LinkedIn Turns To Curation To Solve The Web’s Biggest Problem

02 2012 October

LinkedIn Turns To Curation To Solve The Web’s Biggest Problem

Today LinkedIn announced that they are creating an exclusive list of 150 celebrities and influencers who anyone will have the ability to “follow.” There will...

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post thumbnail for How Social Media Integration Is Moving Beyond Calling “Shotgun”

27 2012 September

How Social Media Integration Is Moving Beyond Calling “Shotgun”

There is a game my brother and I used to play when we were kids and my guess is that you played it too.  It...

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post thumbnail for The 8 Year Website Redesign

20 2012 September

The 8 Year Website Redesign

If there is one fact I have seen over and over from just about anyone who runs a website … it is that we all...

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post thumbnail for The Surprisingly Simple Secret of Social Advertising

13 2012 September

The Surprisingly Simple Secret of Social Advertising

There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically...

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post thumbnail for The Best And Worst Of London 2012 Olympic Marketing Roundup

27 2012 July

The Best And Worst Of London 2012 Olympic Marketing Roundup

NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As...

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post thumbnail for 12 Big Trends Transforming The World Of Retail Right Now

23 2012 July

12 Big Trends Transforming The World Of Retail Right Now

Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the...

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post thumbnail for Dollar Shave Club Offers The Cure For Overmarketing

17 2012 July

Dollar Shave Club Offers The Cure For Overmarketing

My current razor has three blades, but I am sadly certain that at some point pretty soon that will seem laughably low. The razor blade...

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