29 2012 June
“Somebody I Used To Know” & The Co-Created Future Of Musical Storytelling
The moment in 1981 when MTV officially launched its music channel by airing The Buggles’ “Video Killed the Radio Star" was a big moment in...
Read Now26 2012 May
Timing – The Most Creative Lunch In History
NOTE: This is an excerpt from Chapter 8 of my new book Likeonomics all about Timing, the 2nd principle of Likeonomics. I hope you enjoy...
Read Now21 2012 May
How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human
NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you...
Read Now23 2012 April
The Ultimate Business Question: Are We Having Fun?
This weekend I found myself glued to a two hour piece of promotional television that I usually avoid desperately. The FOX network was having a...
Read Now21 2012 March
5 Things Deepak Chopra Can Teach You About Leadership & Marketing
The last thing I expected to do as I headed down to Austin last week for the SXSW Interactive Festival was to see a film....
Read Now04 2012 March
50 SXSW 2012 Panels Worth Getting Excited About
Here's a sad fact about SXSW – at any given time there are at least 16 other talks, events or meetups that you could be...
Read Now26 2012 February
Likeonomics, Linsanity and Why The Oscars Really Matter
Jerry Weintraub, the producer of Ocean's Eleven, has a dirty little secret. When he talks about getting the first of the Ocean's movies made in...
Read Now16 2012 February
What Paulo Coelho Can Teach You About Storytelling & Writing
Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to...
Read Now03 2012 January
2012 Edition: 15 Marketing and Business Trends That Matter
Let me tell you a little secret. I look forward to putting together an annual trend report the same way that some people look forward...
Read Now14 2011 November
Ashton Kutcher And The Social Media Scalability Problem
As many media outlets have reported over the weekend, yesterday Ashton Kutcher (the actor and first celebrity to hit 1 million followers on Twitter), walked...
Read Now25 2011 October
Audubon Society Promotes Happy Bird Watching, Not Angry Bird Tossing
Imagine you're the marketing team at the Audubon Society, a group that has been around for nearly a century and your mission for that time...
Read Now19 2011 September
The South Asian Entertainment & Media Movement
I have always had a mixed relationship with Apu. The long standing joke in many South Asian communities was that he was really our first...
Read Now19 2011 May
Interruption Marketing 2.0 – How Engagement Can Be The New Dirty Word Of Marketing
The renaissance of marketing over the last decade has generally left certain things behind. We no longer count on loud billboards or long print ads,...
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