10 2025 March
How a Pharma Ad Ban Could Shift the Landscape of Television Advertising
The advertising industry is anxiously awaiting potential news that newly appointed HHS Secretary Robert F. Kennedy Jr. who started his term by single-handedly bringing the...
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08 2024 November
The One Marketing Change That Could Help Save Journalism
The survival of journalism and a free press largely depends on all of our willingness to fund it. One overlooked element of this issue is...
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13 2022 September
Monopoly Makes Kids Angry, For Their Own Good
I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It's bold, clever and deep in a way you don't expect marketing to be.
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30 2022 June
Magazines Create Empathy That Can Change the World. Here’s How To Save Them.
Unlike a lot of online content, the stories and images in magazines are usually professionally produced by real talented editors and creators. The long take they regularly offer is unique and their ability to select and publish stories that are timely without feeling outdated is a constant inspiration for me to try and do the same.
Read Now20 2020 July
The Truth About Fox News: It Isn’t Fake.
Calling Fox News fake is a common theme among the people in my social media circles, but I have long been curious about their reporting...
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02 2020 January
2020 Will Be The Year Of Bullsh*t. Here’s How To Survive …
This past weekend the Sunday Review from the New York Times declared the past ten years as the “Decade of Mistrust” and suggested that “Americans learned that...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now31 2019 January
How Millennials Became Workaholics, Japan’s Big Hacking Experiment and Why People Believe Tabloids | Non-Obvious Insights 01.31.19
Millennials Glorify #Hustle,Take Unhealthy Workaholism Mainstream As we live through the rise of “#hustle culture,” this article provides a much needed reminder that we need to stop...
Read Now13 2018 December
The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of...
Read Now08 2018 November
Why Do Critics Hate Movies That Real People Love?
The Queen-inspired film Bohemian Rhapsody film was poorly rated by critics, yet became a big box office hit. Earlier this year, the same thing happened to Hugh...
Read Now03 2018 October
How Black Mirror Might Predict The Future Of Storytelling
This week I made my annual trek to Snug Harbor on Staten Island for the Future of Storytelling conference. I make it a point to come every...
Read Now12 2018 August
Why Netflix Uses Taste Communities Instead of Demographics
Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see...
Read Now06 2018 August
The Big Question Facing The Future Of Media and Publishing Online
Recently a contributor to Forbes named Panos Mourdoukoutas wrote an opinion piece suggesting that local taxpayers would be better off if libraries were replaced with...
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