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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more

Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America

Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have wide ranging consequences. Also this week I feature an amazing branded film about silk from Hermes, how you can test Firefox’s most innovative new plans for creating the browser of the … Read more

Intel Creates Drone Fireworks, Unilever Bans Sexist Ads and How To Spin Getting Fired

Fear dominated the headlines this week as “Brexit” cast a scary spotlight on everything from the future of globalization to the belief gap between the young and old. Thankfully, amidst all the doomsday predictions, there were also plenty of stories of hope – from Unilever’s moves to ban sexism in their advertising to the story … Read more

Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year

My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about what is new and listening to several dozen startup pitches. And so the stories this week are also influenced by this lens as I feature articles about Google’s latest move … Read more

Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why Apple Stopped Innovating

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> Innovation challenges the way things have always been done – … Read more

BMW’s Shape Shifting Car, Disney’s Brilliant $1Billion Idea and the Smartest News App Ever

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog!  Click here to subscribe >> This week’s issue of Non-Obvious Insights curates some widespread topics … Read more

Batkid, Bollywood and the Rise Of Everyday Stardom

On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only … Read more

How To Be More Influential

A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the … Read more

How Cat Videos Are Killing Your Credibility

Real experts don’t talk about cat videos. There is a strangely troubling trend I have come across recently that seems to be once again afflicting presentations at business events around the world. It comes down to the ubiquitous cat video – and its closely related cousin, the animated cat GIF.  Don’t get me wrong. I … Read more

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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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