09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now23 2016 September
How Netflix Predicts Watching Habits, Awful Magazine Covers & The World’s Spiciest Tortilla Chip
This week the Internet went crazy talking about how Brangelina split. Despite how important that “news” might be – it’s clearly not the kind of...
Read Now16 2016 September
Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment
I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me...
Read Now26 2016 August
Skinterface Tattoos, Future Shopping Malls & Nintendo’s First Restaurant
The future has been on display for the past few weeks, as new experiences, trials and initiatives from all kinds of brands and startups look...
Read Now22 2016 July
The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids
The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I...
Read Now29 2016 April
Google’s Stealth Incubator, Buzzfeed’s Secret, Apple’s Woes And The Color Of The Year
My mind has been on startups and new ideas lately, as I spent most of this past week at Collision in New Orleans learning about...
Read Now11 2016 March
BMW’s Shape Shifting Car, Disney’s Brilliant $1Billion Idea and the Smartest News App Ever
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...
Read Now19 2015 August
The Death Of Gender (And What It Means For Marketing)
There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the...
Read Now24 2014 September
How I Spent Over $30,000 To Relaunch My Brand
I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I...
Read Now09 2014 September
5 Signs Apple’s Era Of Dominance Is Over
Blindness is a predictable side effect of being a fan boy. For years Apple has relied and benefited from this sort of blindness to propel...
Read Now07 2014 July
The Underappreciated Brilliance Of The Helpful Honda Campaign
In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers...
Read Now17 2014 June
7 Useful Lessons From The Corporate Social Media Summit
After two days of conversations about social media with 25 of the world’s largest brands, perhaps the nicest benefit is that you don’t hear the...
Read Now29 2014 May
How To Sell Like The Hawaiian Beach Boys
There is an original Hawaiian Beach Boy and his name is Ted. Every day at the Waikiki Beach Boys surf shop on the beach in...
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