04 2024 September
Why Branded Reselling Platforms That Allow Customers to Sell Old Products to Each Other May Be Better Than Ebay
Sustainability-first brands like Patagonia have taken their commitment to reuse to the furthest extreme by creating an entire ecommerce experience dedicated to allowing their customers...
Read Now26 2024 August
How Crocs Is Taking a Page from LEGO’s Marketing Playbook
Brand partnerships can be tricky. One partner may eclipse the other. It can be hard to stand out or make the right commitments. I’ve always...
Read Now09 2024 August
Best & Worst Marketing Ideas from the Paris 2024 Olympic Games
It’s time for another review of the best and worst of the Olympic Games marketing. This isn’t a complete list but some of my initial...
Read Now20 2024 July
New Options May Bring a Small Business Advertising Revolution
Over the past several weeks, travel and media brands with access to plentiful user data are finally following the path of social media platforms to...
Read Now19 2024 June
A Surprisingly Diabolical Marketing Strategy: Flip Your Competitor’s Brand Spokesperson
Joey Chestnut is about as modern of an American hero as you can imagine. He is a household name for being the 16-time champion of...
Read Now12 2024 June
How Dr. Pepper Beat Pepsi to Become the Number Two Soda Brand
The Coke vs. Pepsi battle has been a branding rivalry that has defined soda sales for the past hundred years. What you might not know...
Read Now22 2024 April
The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It’s a Brilliant Marketing Stunt
Apparently it has been a dream of dogfood subscription brand BarkBox for more than a decade to create an airline dedicated to flying dogs and their...
Read Now18 2024 April
Meet Tupperware: The Slowly Fading Brand That Should Have Won the Nostalgia Trend
Tupperware parties were a thing; once so iconic that they symbolized an entire cultural movement of work-from-home (mostly) female entrepreneurs in a time when opportunities...
Read Now08 2024 April
Harper Collins Identifies Eco-Friendly Fonts to Save Thousands of Trees and Reduce Paper Usage
Every few months there are new sustainability stories of the world’s largest brands trying to create less wasteful packaging. Coca-Cola announced a new lighter bottle design this...
Read Now25 2024 March
Lincoln Introduces Scent Cartridges to Enhance the Driving Experience
Who doesn’t love that new car smell? The problem is, eventually it will wear off and then your car smells like something else. And if...
Read Now14 2024 March
Why the Key to Bringing Traditional Medicine Back Might Be Better Branding
Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react...
Read Now11 2024 March
The First (And Maybe Last) Song Ever Released as a Slice of Pizza
If you think sales of music in a physical format like a CD are dead, this new single released as a slice of pizza might...
Read Now09 2024 March
The Cover Design for Our New Book Is Ready! Get a First Look Below …
A big thank you to all the people who shared their opinions on the cover design contest, I’m happy to share the final cover of...
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