22 2024 April
The New Luxury Airline for Dogs Called BarkAir Is Not a Joke, It’s a Brilliant Marketing Stunt
Apparently it has been a dream of dogfood subscription brand BarkBox for more than a decade to create an airline dedicated to flying dogs and their...
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18 2024 April
Meet Tupperware: The Slowly Fading Brand That Should Have Won the Nostalgia Trend
Tupperware parties were a thing; once so iconic that they symbolized an entire cultural movement of work-from-home (mostly) female entrepreneurs in a time when opportunities...
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08 2024 April
Harper Collins Identifies Eco-Friendly Fonts to Save Thousands of Trees and Reduce Paper Usage
Every few months there are new sustainability stories of the world’s largest brands trying to create less wasteful packaging. Coca-Cola announced a new lighter bottle design this...
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25 2024 March
Lincoln Introduces Scent Cartridges to Enhance the Driving Experience
Who doesn’t love that new car smell? The problem is, eventually it will wear off and then your car smells like something else. And if...
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14 2024 March
Why the Key to Bringing Traditional Medicine Back Might Be Better Branding
Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react...
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11 2024 March
The First (And Maybe Last) Song Ever Released as a Slice of Pizza
If you think sales of music in a physical format like a CD are dead, this new single released as a slice of pizza might...
Read Now09 2024 March
The Cover Design for Our New Book Is Ready! Get a First Look Below …
A big thank you to all the people who shared their opinions on the cover design contest, I’m happy to share the final cover of...
Read Now23 2024 February
The African Media Streaming Brand That Just Turned Down $1.7B
One of the most famous streaming media brands in the world is one that you may not have ever heard of. It’s called MultiChoice and...
Read Now12 2024 February
Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game
This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I...
Read Now20 2024 January
Why “Made in Dubai” Will Be the Next Global Brand
Dubai has an ambitious plan to become a global brand, and it starts with hospitality. The emirate already brings in nearly twice the tourist spending of...
Read Now21 2023 December
What Three Beers Can Teach You About Reinventing Your Marketing
Beer is a category that has long been defined by the tastes great less filling debate. As a result, it’s easy to think that disruption...
Read Now09 2023 December
Microsoft Turns the “World’s Most Viewed Picture” into an Ugly Holiday Sweater
“It looks good on a monitor, but better on you.” That’s the legendary tagline for this soon-to-be iconic ugly holiday sweater featuring the “world’s most viewed picture,”...
Read Now25 2023 November
Tokyo Rococo White Aims to Create a Market for Luxury Beer in Fancy Restaurants
In the finest restaurants in the world, beer is rarely served. The reason isn’t because beer couldn’t pair well with great food, but because a...
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