16 2012 February
What Paulo Coelho Can Teach You About Storytelling & Writing
Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to...
Read Now22 2011 June
10 Big Brand Lessons From The Corporate Social Media Summit
Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts...
Read Now14 2011 June
How Australia Uses Social Media To Celebrate Immigrant Experiences
Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20...
Read Now14 2010 October
5 Things I’ve Learned About Blogging After 6 Years
I am spending the end of this week surrounded by fellow bloggers at the annual Blogworld Expo in Las Vegas and it is one of...
Read Now07 2010 July
5 Marketing Lessons From Fast Company's Influencer Project
Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine...
Read Now22 2010 March
The 12 Types Of "Social Media Experts" – Which One Are You?
There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call...
Read Now24 2009 November
Consumer Reports & Consumerist Help Shoppers Bite Back
One of the most visible effects of the social media revolution is the relative power that is now in the hands of an individual consumer...
Read Now14 2009 October
The Women Of Personality eBook: Second Edition Launches
About six months ago, I created an ebook based on a surprising truth that I had uncovered in the year since my book had come...
Read Now20 2009 August
Palm Pre Misses Opportunity With Bollywood Hero Sponsorship
Earlier this month, the IFC channel launched a new three part mini-series called Bollywood Hero that featured the story of an American actor (Chris Kattan)...
Read Now14 2009 July
Newsflash: No One Cares About Your Blog
Many brands like to treat social media like a big party at the cool kids house. Everybody’s invited, and having a great time. The conversation...
Read Now14 2009 May
Untangling Your Brand: 4 Marketing Lessons From Lost
Last night was the season finale of the TV show Lost – and just in case you haven’t watched it and have it sitting on...
Read Now16 2009 January
Friday Poll: Do "Social Media Experts" Need A Blog?
Earlier today I posed a question on Twitter about whether anyone calling themselves a "social media expert" should be required to have their own blog...
Read Now15 2009 January
How To Use Curation To Make Your Blog Better: Lessons From Postsecret
If you talk to most successful bloggers today, they will likely tell you that some part of the formula for their success has been their...
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