05 2012 June
The Importance of Being Fearless
Most of us have a love affair with the big idea. We memorialize and romanticize it. We attend workshops or read books to learn how...
Read Now25 2012 May
Simplicity: Plain Language & The Red Button That Reinvented Your Memories
NOTE: This is an excerpt from Chapter 7 of my new book Likeonomics all about Simplicity, the 4th principle of Likeonomics. I hope you enjoy it! Annetta Cheek...
Read Now24 2012 May
Unselfishness: The World's Most Ethical Company & Why Collaboration Works
NOTE: This is an excerpt from Chapter 6 of my new book Likeonomics all about Unselfishness, the 3rd principle of Likeonomics. I hope you enjoy...
Read Now23 2012 May
Relevance: What Canada's Favourite Storyteller Can Teach You About Marketing
NOTE: This is an excerpt from Chapter 5 of my new book Likeonomics all about Relevance, the 2nd principle of Likeonomics. I hope you enjoy...
Read Now21 2012 May
How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human
NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you...
Read Now04 2012 May
5 Marketing Lessons From Uber (The World's Best Travel App)
Several weeks ago I was standing on a street corner in New York. (This is not the sentence I thought I'd start this post with,...
Read Now01 2012 May
Greensurfing – The Rise Of Voluntary Social Media Jealousy
The idea that Facebook causes jealousy isn't new. A study back in 2009 essentially demonstrated that romantic relationships were often suffering from jealousy induced by...
Read Now23 2012 April
The Ultimate Business Question: Are We Having Fun?
This weekend I found myself glued to a two hour piece of promotional television that I usually avoid desperately. The FOX network was having a...
Read Now08 2012 April
How Case Studies Can Set You Up To Fail
My life would be a lot easier if I loved case studies. After all, they are all around me. In our agency, we produce case...
Read Now05 2012 April
How Whiskey Inspired The Making Of Likeonomics
The "fourth best island in the world" (according to National Geographic) isn't warm and rarely sunny. Yet the Isle of Skye is a celebrated part...
Read Now27 2012 March
The Upside of Being Ordinary And Obvious
How much time do you spend trying to be ordinary or obvious? Probably not a lot. In fact, most marketing people actively avoid talking about...
Read Now04 2012 March
50 SXSW 2012 Panels Worth Getting Excited About
Here's a sad fact about SXSW – at any given time there are at least 16 other talks, events or meetups that you could be...
Read Now16 2012 February
What Paulo Coelho Can Teach You About Storytelling & Writing
Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to...
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