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Behavioural Economics

post thumbnail for The Importance of Being Fearless

05 2012 June

The Importance of Being Fearless

Most of us have a love affair with the big idea. We memorialize and romanticize it. We attend workshops or read books to learn how...

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post thumbnail for Simplicity: Plain Language & The Red Button That Reinvented Your Memories

25 2012 May

Simplicity: Plain Language & The Red Button That Reinvented Your Memories

NOTE: This is an excerpt from Chapter 7 of my new book Likeonomics all about Simplicity, the 4th principle of Likeonomics. I hope you enjoy it! Annetta Cheek...

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post thumbnail for Unselfishness: The World's Most Ethical Company & Why Collaboration Works

24 2012 May

Unselfishness: The World's Most Ethical Company & Why Collaboration Works

NOTE: This is an excerpt from Chapter 6 of my new book Likeonomics all about Unselfishness, the 3rd principle of Likeonomics. I hope you enjoy...

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post thumbnail for Relevance: What Canada's Favourite Storyteller Can Teach You About Marketing

23 2012 May

Relevance: What Canada's Favourite Storyteller Can Teach You About Marketing

NOTE: This is an excerpt from Chapter 5 of my new book Likeonomics all about Relevance, the 2nd principle of Likeonomics. I hope you enjoy...

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post thumbnail for How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human

21 2012 May

How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human

NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you...

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post thumbnail for 5 Marketing Lessons From Uber (The World's Best Travel App)

04 2012 May

5 Marketing Lessons From Uber (The World's Best Travel App)

Several weeks ago I was standing on a street corner in New York. (This is not the sentence I thought I'd start this post with,...

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post thumbnail for Greensurfing – The Rise Of Voluntary Social Media Jealousy

01 2012 May

Greensurfing – The Rise Of Voluntary Social Media Jealousy

The idea that Facebook causes jealousy isn't new.  A study back in 2009 essentially demonstrated that romantic relationships were often suffering from jealousy induced by...

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post thumbnail for The Ultimate Business Question: Are We Having Fun?

23 2012 April

The Ultimate Business Question: Are We Having Fun?

This weekend I found myself glued to a two hour piece of promotional television that I usually avoid desperately. The FOX network was having a...

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post thumbnail for How Case Studies Can Set You Up To Fail

08 2012 April

How Case Studies Can Set You Up To Fail

My life would be a lot easier if I loved case studies. After all, they are all around me. In our agency, we produce case...

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post thumbnail for How Whiskey Inspired The Making Of Likeonomics

05 2012 April

How Whiskey Inspired The Making Of Likeonomics

The "fourth best island in the world" (according to National Geographic) isn't warm and rarely sunny. Yet the Isle of Skye is a celebrated part...

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post thumbnail for The Upside of Being Ordinary And Obvious

27 2012 March

The Upside of Being Ordinary And Obvious

How much time do you spend trying to be ordinary or obvious? Probably not a lot. In fact, most marketing people actively avoid talking about...

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post thumbnail for 50 SXSW 2012 Panels Worth Getting Excited About

04 2012 March

50 SXSW 2012 Panels Worth Getting Excited About

Here's a sad fact about SXSW – at any given time there are at least 16 other talks, events or meetups that you could be...

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post thumbnail for What Paulo Coelho Can Teach You About Storytelling & Writing

16 2012 February

What Paulo Coelho Can Teach You About Storytelling & Writing

Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to...

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