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The Non-Obvious Insights Blog.

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Since 2004.

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Alexa Is Five Years Old, So Why Does She Still Suck?

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Why You Shouldn’t Panic About Plastic-Eating Bacteria (Or Anything Else)

JUUL E-CIGARETTE
USA U.S.A. Vaping Americas Vaporizer Smoking TOPNEWS Vape E-cigarette Best Photo Smoke Best Photos Business Finance and Industry Retail New York
A person smokes a Juul Labs Inc. e-cigarette in this arranged photograph taken in the Brooklyn Borough of New York, U.S., on Sunday July 8, 2018. Juul Labs, the maker of the popular e-cigarette brand that has recently come under fire from health officials over its popularity with young adults, plans to introduce a line of lower-nicotine pods. The company will begin to sell pods with a 3-percent nicotine concentration in its mint and Virginia tobacco flavors later this year, according to a statement Thursday. Photographer: Gabby Jones/Bloomberg via Getty Images

What the Rise and Fall of Juul Can Teach Us About Influence

dad image

Modern Workplaces Need To Get More Dad-Friendly, Survey Finds

Non-Obvious Megatrends Header

Why Trend Predictions Suck (And How To Fix Them)

Kit-Kat-Origami

Scientists Regrow Teeth, Americans Need Chaos and Why Your Next Flight Might Be Delayed On Purpose | Non-Obvious Insights #181

pampers diaper tracker

5 Awesome (And Slightly Scary) Technology Stories You Should Know

Mandatory Credit: Photo by Dimitris Legakis/REX/Shutterstock (9694319bn)
Ed Sheeran performs on stage
BBC The Biggest Weekend Festival - Day 1, Swansea, UK - 26 May 2018

6 Marketing Lessons From Ed Sheeran

The-End-of-Forgetting-554372217

Is Social Media Making It Impossible To Grow Up?

gobacktoafrica2

The Best Creative Ideas From Cannes

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How Travel Inspires Better Thinking

powerpoint presentation coach

Why Powerpoint Isn’t The Problem (And It Never Was)

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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The AI Granny Scambaiter Is Everything We Hope AI Might Become

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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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