The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

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Be More Interesting
Since 2004.

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Mickey Mouse Enters The Public Domain

Mickey Mouse Enters the Public Domain … Here’s What It Means

A Rare Roundup Of African Startups and Countries To Watch In 2024

A Rare Roundup of African Startups and Countries to Watch in 2024

Previewing the World's Biggest Tech Trade Show CES 2024

The World’s Biggest Tech Trade Show: CES 2024 

How Sound Boxes Are Accelerating Digital Payments Across India

How Sound Boxes Are Accelerating Digital Payments Across India

How To Buy Cultural Souvenirs From Your Vacation In An Ethical Way

How To Buy Cultural Souvenirs from Your Vacation in an Ethical Way

Inside the New York Times Big Bet On Gaming

Inside the New York Times Big Bet on Gaming

The Most Positive and Uplifting News From 2023 ... In An Infographic

The Most Positive and Uplifting News From 2023 … in an Infographic

The 2024 Soft Power Survey Honors Countries Who Still Practice the Art of Diplomacy In Complex Times

The 2024 Soft Power Survey Honors Countries Who Still Practice the Art of Diplomacy in Complex Times

What Three Beers Can Teach You About Reinventing Your Marketing

What Three Beers Can Teach You About Reinventing Your Marketing

The Untold Backstory of Warm Winter Spices Like Nutmeg and Cinnamon

The Untold Backstory of Warm Winter Spices Like Nutmeg and Cinnamon

Behind Netflix's First Ever Big Data Release and What We Watched In 2023

Behind Netflix’s First-Ever Big Data Release and What We Watched In 2023

How Obesity Drugs Are Creating a Seismic Shift in the Travel Industry

How Obesity Drugs Are Creating a “Seismic” Shift in the Travel Industry

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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The AI Granny Scambaiter Is Everything We Hope AI Might Become

The Problem of Expertise

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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