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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
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Since 2004.

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Virtual Networking and a New Standard for Online Profiling

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Opportunities for Marketing through Podcasting

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Joining the "RSStocracy"

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Hyper-Targeting and Why TV will Lose Smart Advertisers

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JavaOne Shows Emergence of Mobile Applications

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Do blogs matter?

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Visual Search and the Future of Search Engine Marketing

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Digital Influence in Two Letters

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Content Protection, Piracy and Fair Use

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One Launches the Biggest eAdvocacy Campaign Ever

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Online Moms and Travel Booking Online

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Online ad spending users are begging for

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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The Non-Obvious Insights Newsletter
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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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