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Be More Interesting Since 2004.

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Nov 28

A Major Reinvention of Food Policy May Be Coming. Is That Good News?

Activists and consumers who believe food regulations in the U.S. need to be overhauled are getting excited right now. The recent media spotlight has been...
Read More about A Major Reinvention of Food Policy May Be Coming. Is That Good News?

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Jul 02

3 Things We Need (Besides the iPhone) To Revolutionize Mobile Marketing

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Jul 01

One Hour No Power Campaign – And Other Ways to Save The World

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Jun 28

MSNBC Skips Social News Trend, Focuses on Visual News

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Jun 27

Hellmann's Takes Search For "Real Food" Into Blogosphere

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Jun 26

6 Useful Social Media Tools and Sites For Women

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Jun 21

The Midbutton and Other Reasons To Think Small

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Jun 19

500 Things You Can Learn From A Supermodel

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Jun 18

Learning From The Drum Solo

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Jun 14

Shell Has Eureka Moment, But Sends Wrong Message

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Jun 12

The Complete Guide to Short Term Blogging

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Jun 11

The Graduation Post: 5 Tips for New College Grads

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Jun 07

Rebranding And Announcing A New Book Deal

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

A Major Reinvention of Food Policy May Be Coming. Is That Good News?

November 28, 2024

The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

November 27, 2024

The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti

November 26, 2024

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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