The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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The Human Side of Search: Taggregation

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AdAge Rounds Up Winners and Losers in World Cup Marketing

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Feeling Generous? Pay Anyone's Speeding Ticket Online

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Coming Soon from Tokyo: Smell Marketing on the Web

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The PC Fights Back on YouTube

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TV Advertising's Dirty Little Secret

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SixApart Provides a Model for Customer Segmentation

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Zidane and the "Headbutt of God"

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Dell's Exploding Laptop and Finding Corporate Voices on Blogs

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What Marketers have Forgotten about Domain Names

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The Carnival of Marketing at Influential Interactive Marketing

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YouthNoise.com and Teens Changing the World

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Good and Bad of Planning Your Next Trip Using AI Travel Tools

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Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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