Blog - Rohit Bhargava

The Non-Obvious Insights Blog. Non-Obvious Insights

Dedicated To Helping Readers
Be More Interesting Since 2004.

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Nov 22

The AI Granny Scambaiter Is Everything We Hope AI Might Become

The largest mobile operator in the UK clearly has a delicious sense of humor and a life-affirming grasp on the therapeutic benefits of schadenfreude. Especially...

Jun 11

The Rise of Anti-Vegan Beauty

Jun 10

AI Subscriptions Based on Usage Are Coming Sooner Than You Think

Jun 07

Share One Word to Get Featured on the Back Cover of My New Book!

Jun 06

Why People Become Gamers … And How It’s Changing

Jun 05

The Remarkable History of Acid Blotters

Jun 04

Marques Brownlee and Walt Mossberg on Trustworthy Tech Reviews

Jun 03

The Pronatalists Want Everyone to Have More Kids. Are They Right?

May 31

Soundproof Silk May Transform How We Manage Noise at Home and Work

May 30

Why I Love Ridiculous Art

May 29

India Is Ground Zero for the Irresistible Appeal of Sanctioned Deepfakes

May 28

Truecaller Offers Perfectly Useless Feature to Let AI Respond to Calls in Your Voice

May 27

IKEA Organizes Flea Markets Across Europe to Help People Sell Used Items

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Recently Released: My New Book

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt

About Rohit

Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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Dedicated To Helping Readers
Be More Interesting Since 2004.