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Rohit Bhargava 
There are books mentioned within the pages of other books that never existed on their own, but what if they did? That’s the fascinating story visitors can explore at the Center for Book Arts in Manhattan where you can either show up with your own idea for a book or help recreate an imagined title from another … Read more
The Flash movie came out in 2023 and by box office standards, it was a flop. A story making the rounds in entertainment trade publications this week was all about comments the movie’s director Andy Muschietti made in recent interviews attempting to explain exactly why the movie failed. According to him, it performed poorly because … Read more
From the outside the Otonomus Hotel (pun probably intended) doesn’t really look much different from any other spot. The property just had their soft-launch before officially opening in April 2025, declaring themselves the “first true AI-powered hotel in the world.” I can already picture you rolling your eyes. Despite the cringe-worthy marketing hyperbole, there are … Read more
Back in April of 2023, Sal Khan (founder of Khan Academy) did a TED talk with a timely title: How AI Could Save (Not Destroy) Education. It was near the start of what would soon become a full-blown debate about the role of AI in schools, whether kids are stunting their learning and intellect by … Read more
The Wall Street Journal published a piece this week about the rise in fake job postings online. The reasons for these range from some companies using those listings to try and appear larger or more successful than they are, to some that are fraudulently listed to try and capture data. There are even some organizations who are creating and … Read more
In days, President Trump will take office again and there is certainly some concern among the groups you would expect. One unusual source for some of the strongest angst is some of our neighbors from the North who have been swaying between terror and confusion over some of the soon-to-be-President’s most audacious plans for Canada. Bestselling … Read more
There is a housing shortage in many cities. And there’s a Costco in those cities. In an ambitious new project, the brand is working with LA-based developers Thrive Living to build a new 800-unit apartment complex in Baldwin Village, South Los Angeles, with a new Costco store occupying the ground floor. Nearly 25% of the … Read more
There was a time when patriotic branding was hot. That time seems to be over. According to an eye-opening new study from a sociologist at Northern Arizona University, brands that include the outline of the U.S. map or the American flag are on the decline. And this is not just happening in America—it’s becoming more common … Read more
Rather than sharing a book recommendation this week, I wanted to switch it up and share a media source that’s particularly timely right now. If you’re not familiar with Shelly Palmer, he is a tech commentator and overall insightful voice on the future of technology. At CES he hosts tours and often offers his own perspective … Read more
I’m very tempted to put together a “best innovations” list from the world’s largest tech trade show. I did one last year and I know that’s probably the biggest thing you want to know about my experience here at CES anyway. CNET, Engadget, WIRED, Tom’s Guide and lots of other tech media have already been releasing their picks for the … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
