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Rohit Bhargava 
Anytime I have the opportunity to dine at a nicer restaurant, there is always someone immediately pulling out their phone to take a photo of the food when it arrives. Taking pictures of beautifully plated food is the ultimate pointless exercise many of us do anyway. Unless you’re a food or culture influencer, you’re probably … Read more
“He looks ahead, his dark eyebrows overshadowing his dark eyes. One of his several gold teeth gleams in the dim light.” This is the audio description for a scene from a limited series called The Penguin from Max, a part of the Warner Brothers group. This isn’t just another AI-generated audio description of a visual … Read more
The newly released TIME Best Inventions of 2024 was a lovely diversion today and I probably (definitely!) spent way too long digging into the many different products and ideas on the list. From there, I selected eight that really stood out to me in particular and they are below. The full list is worth a read. Diaa – … Read more
Back in 2017, I selected this book as a winner in our Non-Obvious Book Awards program that year because of how perfectly it described a new sort of persuasive art that then President-elect Donald Trump had perfectly mastered. Just in time for this latest election, Dilbert-creator Scott Adams has a 2nd Edition of the book … Read more
The promise is simple: your pet can live as long as you. Or, at least, a version of your pet thanks to the largest commercial pet cloning company who is remaking thousands of dogs, cats and even horses. Apparently, there are specific rules to consider if you’re in the market for this pet cloning service. They need a piece … Read more
The survival of journalism and a free press largely depends on all of our willingness to fund it. One overlooked element of this issue is how digital marketing is purchased and valued. Consider this eye-opening assessment of how digital marketing and “brand safety tech” works and why these tools that were designed to prevent ads … Read more
I have probably watched that darts scene from Ted Lasso a dozen times. If you know the show, you probably understand why I would love it. And if you haven’t, you need to see it now (you’ll still get it even if you haven’t seen the show). I’m linking the full video below. This week … Read more
I watched a baseball game last night for the first time in a year. I know that exactly because the last time I sat through a game was the final game of the World Series last year. Ok, it wasn’t actually the whole game … just from the fifth or so inning onwards. The truth … Read more
If the upcoming U.S. Presidential election and potential ensuing backlash and chaos has you up at night, this book might offer a helpful reminder that everything happens on a much longer timescale than we sometimes feel as we live through history. In the book, renowned futurist and geopolitical expert George Friedman paints a picture of … Read more
At several points over the past few years, I’ve showcased a story about women who make the personal choice not to have children. Usually, their stories are ones of personal bravery, confidence and empowerment. This week I came across an article that was one of the first to talk about a more invisible side of … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
