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Rohit Bhargava

post thumbnail for 4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition

24 2024 December

4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition

This past week was panic-inducing across the advertising industry. Two of the “big four” agency holding companies intend to join forces to create the biggest ad...

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post thumbnail for The Brilliant Entrepreneurial Lessons of a Plant Hacker Inventing New Flowers

19 2024 December

The Brilliant Entrepreneurial Lessons of a Plant Hacker Inventing New Flowers

To raise money to put himself through school and earn a biotechnology degree, Sebastian Cocioba would gather orchids that his local Home Depot had thrown...

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post thumbnail for New Study Finds Music Can Alter the Way We Feel About Our Memories

17 2024 December

New Study Finds Music Can Alter the Way We Feel About Our Memories

Imagine if the way you remember a moment from your past was dependent on the music you were listening to at the time. It turns...

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post thumbnail for 12 Provocations for Year Ahead: 2025

13 2024 December

12 Provocations for Year Ahead: 2025

“Predictions are boring. None of us knows the future and therefore no one cares what you think is going to happen. Provocations are different. There...

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post thumbnail for The Non-Obvious Book Awards: 2024 Shortlist and Winners Announcement!

12 2024 December

The Non-Obvious Book Awards: 2024 Shortlist and Winners Announcement!

What were the best 15 books of the year in 2024? Join us for this LIVE announcement of the best books of the year curated...

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post thumbnail for Amsterdam Launched a Campaign to Convince British Tourists NOT to Visit. Did It Work?

11 2024 December

Amsterdam Launched a Campaign to Convince British Tourists NOT to Visit. Did It Work?

Back in 2023, in response to a growing number of young male British tourists partying, getting drunk and generally behaving badly, the city of Amsterdam...

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post thumbnail for The Non-Obvious Books of the Week: The 2024 Non-Obvious Book Awards Longlist

10 2024 December

The Non-Obvious Books of the Week: The 2024 Non-Obvious Book Awards Longlist

After considering more than 1000 submissions and hours of reviewing titles, I’m thrilled to share that our latest round of winners for the Non-Obvious Book...

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post thumbnail for The Truth About Food Deserts and How the Solution to Fix Them Already Exists

09 2024 December

The Truth About Food Deserts and How the Solution to Fix Them Already Exists

A food desert is defined as “a geographic area where residents’ access to affordable, healthy food options (especially fresh fruits and vegetables) is restricted or nonexistent due...

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post thumbnail for The Top 12 Trends from Non-Fiction Books Published in 2024

06 2024 December

The Top 12 Trends from Non-Fiction Books Published in 2024

This week is the first announcement for our annual Non-Obvious Book Awards and we just published our list of the Top 100 books of the year...

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post thumbnail for The Non-Obvious 2024 Holiday Gift Guide + FREE Audio Book: Ideas 10 – 12

05 2024 December

The Non-Obvious 2024 Holiday Gift Guide + FREE Audio Book: Ideas 10 – 12

This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination...

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post thumbnail for The Non-Obvious 2024 Holiday Gift Guide: Ideas 7-9

04 2024 December

The Non-Obvious 2024 Holiday Gift Guide: Ideas 7-9

This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination...

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post thumbnail for The Non-Obvious 2024 Holiday Gift Guide: Ideas 4-6

03 2024 December

The Non-Obvious 2024 Holiday Gift Guide: Ideas 4-6

This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination...

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post thumbnail for Short Form Video Is Back and It Might Actually Have Been a Great Idea After All

29 2024 November

Short Form Video Is Back and It Might Actually Have Been a Great Idea After All

Four years ago, with much fanfare (and budget), a platform called Quibi emerged with the promise that people would watch short vertical episodic shows and...

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