
24 2024 December
4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition
This past week was panic-inducing across the advertising industry. Two of the “big four” agency holding companies intend to join forces to create the biggest ad...
Read Now
19 2024 December
The Brilliant Entrepreneurial Lessons of a Plant Hacker Inventing New Flowers
To raise money to put himself through school and earn a biotechnology degree, Sebastian Cocioba would gather orchids that his local Home Depot had thrown...
Read Now
17 2024 December
New Study Finds Music Can Alter the Way We Feel About Our Memories
Imagine if the way you remember a moment from your past was dependent on the music you were listening to at the time. It turns...
Read Now
13 2024 December
12 Provocations for Year Ahead: 2025
“Predictions are boring. None of us knows the future and therefore no one cares what you think is going to happen. Provocations are different. There...
Read Now
12 2024 December
The Non-Obvious Book Awards: 2024 Shortlist and Winners Announcement!
What were the best 15 books of the year in 2024? Join us for this LIVE announcement of the best books of the year curated...
Read Now
11 2024 December
Amsterdam Launched a Campaign to Convince British Tourists NOT to Visit. Did It Work?
Back in 2023, in response to a growing number of young male British tourists partying, getting drunk and generally behaving badly, the city of Amsterdam...
Read Now10 2024 December
The Non-Obvious Books of the Week: The 2024 Non-Obvious Book Awards Longlist
After considering more than 1000 submissions and hours of reviewing titles, I’m thrilled to share that our latest round of winners for the Non-Obvious Book...
Read Now09 2024 December
The Truth About Food Deserts and How the Solution to Fix Them Already Exists
A food desert is defined as “a geographic area where residents’ access to affordable, healthy food options (especially fresh fruits and vegetables) is restricted or nonexistent due...
Read Now06 2024 December
The Top 12 Trends from Non-Fiction Books Published in 2024
This week is the first announcement for our annual Non-Obvious Book Awards and we just published our list of the Top 100 books of the year...
Read Now05 2024 December
The Non-Obvious 2024 Holiday Gift Guide + FREE Audio Book: Ideas 10 – 12
This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination...
Read Now04 2024 December
The Non-Obvious 2024 Holiday Gift Guide: Ideas 7-9
This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination...
Read Now03 2024 December
The Non-Obvious 2024 Holiday Gift Guide: Ideas 4-6
This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination...
Read Now29 2024 November
Short Form Video Is Back and It Might Actually Have Been a Great Idea After All
Four years ago, with much fanfare (and budget), a platform called Quibi emerged with the promise that people would watch short vertical episodic shows and...
Read Now