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Rohit Bhargava 
The survival of journalism and a free press largely depends on all of our willingness to fund it. One overlooked element of this issue is how digital marketing is purchased and valued. Consider this eye-opening assessment of how digital marketing and “brand safety tech” works and why these tools that were designed to prevent ads … Read more
I have probably watched that darts scene from Ted Lasso a dozen times. If you know the show, you probably understand why I would love it. And if you haven’t, you need to see it now (you’ll still get it even if you haven’t seen the show). I’m linking the full video below. This week … Read more
I watched a baseball game last night for the first time in a year. I know that exactly because the last time I sat through a game was the final game of the World Series last year. Ok, it wasn’t actually the whole game … just from the fifth or so inning onwards. The truth … Read more
If the upcoming U.S. Presidential election and potential ensuing backlash and chaos has you up at night, this book might offer a helpful reminder that everything happens on a much longer timescale than we sometimes feel as we live through history. In the book, renowned futurist and geopolitical expert George Friedman paints a picture of … Read more
At several points over the past few years, I’ve showcased a story about women who make the personal choice not to have children. Usually, their stories are ones of personal bravery, confidence and empowerment. This week I came across an article that was one of the first to talk about a more invisible side of … Read more
Oprah Winfrey stepped down from the board of Weight Watchers, ending her longtime affiliation with the brand. If you’re looking for a bellwether to judge the future of the diet industry, this may be as good as any. Earlier this year she had admitted to taking a GPL-1 weight loss drug, and shortly after her move, Weight … Read more
Today is Halloween and a new survey suggests that for nearly half of all Americans, it’s their favorite holiday of the year. Amidst all the candy gathering and costume making, there are a lot of people and brands who use the day as a chance to put some stellar creative ideas out into the world. … Read more
Six years ago, Victoria’s Secret shelved their popular runway show after significant blowback from media and consumers alike who felt the show was objectifying women. Since then, the brand has had to go through leadership changes and significant soul searching about what it stood for. This week they brought back their runway show in an attempt to … Read more
In Four Lost Cities, science journalist Annalee Newitz takes readers on a journey to explore the rise and fall of four ancient cities: the Neolithic site of Çatalhöyük in Central Turkey, the Roman vacation town of Pompeii on Italy’s southern coast, the medieval megacity of Angkor in Cambodia, and the indigenous metropolis Cahokia, which stood … Read more
New Zealand’s Dunedin Airport launched a sign that limits the time you can hug someone to say goodbye in an effort to ease airport traffic congestion. It went predictably viral, with people calling the sign and rule behind it “inhumane” while sharing it widely. All those detractors might be missing the point. This is clearly … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
