24 2025 July
The Coming GLP-1 Buying Shift That’s Causing Brands to Panic
The big story of GLP-1 medications has routinely been about weight loss, obesity and expanded usages beyond its original classification as a way to manage...
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23 2025 July
How One Longtime Brand Fan Is Bringing Back the Commodore 64
The Commodore 64 is back! Appealing to grown-up geeks and younger technophiles alike, the computer aims to offer a “simpler, distraction-free computing experience” and suggests...
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22 2025 July
The Non-Obvious Book of the Week: The Age of Magical Overthinking by Amanda Montell
Broadly, magical thinking describes the belief that one’s internal thoughts can affect external events. Mythologizing the world as an attempt to “make sense” of it...
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21 2025 July
The Booming Business of Being a Witch—Selling Spells on Etsy
There was a time when not being a witch was a good survival strategy. Apparently those times have changed. According to a new piece from...
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18 2025 July
7 Tips for Making Your Website Non-Obvious (and Interesting)
Updating a website is one of my least favorite things to do as an entrepreneur. It just takes so much time. But if you’ve ever...
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17 2025 July
An Important Lesson About Youth Culture from the Smithsonian Folklife Festival
Every summer on the National Mall in DC the Smithsonian hosts their Folklife Festival. Typically, the weekend-long event brings craftspeople from around the world to...
Read Now16 2025 July
Researchers Are Now Hiding Prompts in Papers to Guarantee Good AI Reviews
Research papers from a variety of academics published in multiple journals were found to contain prompts hidden in white text instructing AI reviewer tools with...
Read Now15 2025 July
The Non-Obvious Book of the Week: Afrofuturism by Kevin M. Strait and Kinshasha Holman Conwill
“There are Black people in the future.” That’s the brilliant reminder on the back cover of this book I recall reading and selecting for our...
Read Now14 2025 July
Why Taste May Be the Ultimate Irreplaceable Human Commodity
In a world where AI seemingly can make more and more decisions for us, is taste the real commodity that will survive? That’s the premise...
Read Now11 2025 July
Season 5 of the Non-Obvious Show Podcast Is Now Live!
Over the past six months I’ve been recording conversations with people whose books and body of work I find most fascinating. Earlier this week I’m...
Read Now10 2025 July
Copenhagen’s Adult Park Offers Rare Child-Free Green Spaces
On UNICEF’s latest list of the best countries for children, Denmark came in second place. Copenhagen as a city is known for being kid-friendly, scoring...
Read Now09 2025 July
How Carnival Cruise Killed Their Loyalty Program … And What Happens Next
In mid-June, Carnival Cruise Lines launched what may be the most shocking (and potentially destructive) experiment in the history of loyalty programs. They essentially announced...
Read Now08 2025 July
The Non-Obvious Book of the Week: Generations by Jean M. Twenge
If there was ever a book that could demystify and explain the differences between these generational labels we assign to one another, this is it....
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