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Rohit Bhargava 
Philips is beta testing a new platform that allows consumers to 3D print a replacement accessory for one of their electric shavers. Right now, it’s just one accessory and it’s only available in the Czech Republic – but the test is getting a lot of attention from product teams in a variety of sectors. The idea that … Read more
For years, people have been worried about what will happen if humans start to worship AI and technology. The opposite question is one we rarely ask. What happens when AI worships us? In some cases, that dynamic is already leading to some concerning cases where people form deeper bonds with technology that adores them and … Read more
Kanye West agreed to do a sit-down interview with talk show host Piers Morgan. It didn’t go well. Initially I watched the full 17-minute video, so you don’t have to. I’m not usually in the habit of watching disasters unfold. This one might actually be worth watching. Let me tell you why … There is … Read more
“Tools for thinking help make people smarter. But they don’t necessarily make them morally better. So what happens when you take brutal rulers and give them technology that makes them smarter and more efficient? They become better at doing evil.” How will we evolve with the tools that we are given to make both ourselves … Read more
Back in 1947, Chinese writer, translator, and linguist Lin Yutang accomplished what many described as impossible. He developed the first compact typewriter design with a keyboard that could produce the Chinese language’s 80,000-plus characters. He did this by using “a sort-and-search method … breaking down Chinese ideographs into more fundamental components of strokes and shapes … Read more
Every year around this time I face a similar struggle as I read all the stories about the Met Gala. I wonder why people care so much. Perhaps my confusion comes from the fact that the more ridiculous stories are the ones that seem to get the most traction. Like the one about how Katy … Read more
For the past two years, startup founder Torleif Markussen Lunde created a quiet test of the sustainability of three comparable white t-shirts. The most expensive was a $92 shirt from Norwegian sustainability brand Livid. The second was a $12 shirt from Uniqlo. The third was a $7 shirt from H&M. Over two years, he washed and … Read more
The upcoming Michelin Southern Restaurant Guide will be missing locations from one state this year: Virginia. Rather than paying the $360,000 “partnership fee,” the state’s tourism department took the unusual step of not only refusing to pay but also publicly revealing exactly what it costs to be included. Since the admission, it has been revealed that … Read more
Imagine a future where an algorithm reads everything from your facial expressions during an interview to everything you have ever shared on social media in order to determine whether you get hired or fired. Actually, maybe you don’t need to imagine that future … because it’s already here. This is a book about the reality … Read more
In a recent interview, Health Secretary Robert F. Kennedy Jr. suggested that parents of newborn babies should do their own research before vaccinating their babies. Here’s the full quote: “I would say that we live in a democracy, and part of the responsibility of being a parent is to do your own research. You research the baby … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
