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Rohit Bhargava 
What if the greatest problem in the world was a lack of moral ambition among the best and brightest people? As a recent interview with author Rutger Bregman notes, “the world is full of highly intelligent, impressively accomplished and status-aware people whose greatest ambitions seem to start and stop with themselves.” This is the audience … Read more
Radio, and its future, are front and center right now in a lot of conversations. There’s the recent news that NPR is suing the Trump administration over its choice to withhold funding. Then there is the debate about FCC rules and double standards around how various radio stations must compensate artists. Alongside the compensation questions … Read more
The title of this book pretty much tells you exactly what it’s about but what makes this a truly great read is exactly how practical it is. The one thing I have always liked about Dorie Clark’s work is how good she is at offering useful tips and lessons that anyone can implement. It’s why … Read more
A “book nook” is the term typically reserved for a cozy corner of a home or office where you can enjoy reading a book in comfort. There’s an alternate version of this, though, that has been growing in popularity as a tiny diorama version of a book nook designed to be placed on a bookshelf … Read more
The best strategy to fight back against the rise of fake media is prioritizing media literacy training for adults and kids. This past week to support this effort, the team at Columbia Journalism Review launched their PSAi website and program aimed at “training your eye to spot AI.” The platform features a catchy video and … Read more
A few years ago, lip-syncing one minute of animation used to take about four hours. Now it can be done in 15 minutes. That’s just one of the dramatic time-saving features of AI when it comes to animation, but what’s most interesting about these tools in the world of Hollywood is just how quickly they are … Read more
Good News Coffee might be my new favorite coffee shop. Unfortunately for me, they only have locations in Barcelona, Paris, Madrid and Amsterdam so far. They are quickly building a reputation for unusual promotions designed to get their customers off their phones, away from social media and actually interacting with real humans. Their latest effort … Read more
Back in 2013, I wrote a career and life advice book. It was my third book and before I really understood what it took to get a book into the market. Five years later, I released a redesigned and updated version, and it quickly eclipsed the first release. Over the past few years, right around … Read more
Doing things for fun is making a comeback. That may seem like an odd statement, but there is a time in many people’s lives when everything feels too busy to indulge in hobbies. When we get that inevitable question of what we do for fun, often the answer starts with the saddest statement ever: what I used … Read more
HBO rebranded to HBO Max, and then to Max … and now back to HBO Max. Meanwhile Google is losing their longstanding “I’m Feeling Lucky” button and once again rainbow-izing their entire logo suite to make them even more indistinguishable from one another. Watching these ill-advised branding moves is enough to make anyone wonder why … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
