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Rohit Bhargava 
Open AI has launched a cohesive new brand identity and look which was also featured in their first Super Bowl Ad last week. The campaign was developed by an in-house team led by a former Creative Director from Mercedes-Benz and includes work from Berlin-based type foundry ABC Dinamo and motion partner Studio Dumbar in Rotterdam. … Read more
There is a question that journalists learn to consider often which we should all get better at asking: why now? Any time a story crosses their orbit and they consider writing about it, one of the most fundamental questions they will often start from is trying to understand the timing behind the story. This week … Read more
Amazon, Spotify, Netflix, Uber … all dominant players in their industry. What if the secret to their success is just that they were all willing to lose money for longer than any of their competitors? An article I read this week suggested that perhaps the ten year journeys of both Netflix and Hulu to now … Read more
February is notorious for being the toughest month of the year for many people. In the Northern hemisphere, these are the cold winter months where social isolation feels at its highest and depression sets in for many people. Whether this describes you these months or not, How to Winter is a book about how to overcome this … Read more
There was a longstanding joke among my agency friends about the type of feedback we would often get from corporate clients when presenting our creative work. It essentially boiled down to some version of “make the logo bigger.” Brand managers and CMOs alike have long equated a prominent logo with brand building and, by extension, … Read more
Recently it seems like stories about social media often center on the negative impact of various platforms making it easy to spread misinformation, fuel hate or generally inspire an ever-present sense of insecurity about ourselves. This week I was reminded of one of the upsides of social media … the ability to share perspectives worth … Read more
By any measure, I’ve been pretty successful at getting book blurbs across my ten published books. Deepak Chopra. Tony Robbins. Adam Grant. They have all done book blurbs for me in the past and with my last book Non-Obvious Thinking, we went out big on blurbs—collecting more than 50 of them from a collection of … Read more
I find the idea of canceled TV programs to be intriguing. I always have. It’s not that I enjoy reading about the creative misfortune of people having their ideas crushed after a depressingly small window of time to prove themselves “worthy.” The process to even get a show concept green lit, filmed, edited and then … Read more
If you are an avid follower of our Non-Obvious Book Awards program, you might recognize this week’s selection: Negotiating While Black. It was our pick for the Most Useful book of the year in 2024 for a few key reasons. Firstly, while the book’s title might indicate you’ll need to be Black in order to … Read more
Paul and Rachelle Baron sell washable swim diapers on Amazon. Like many other small businesses, they use the logistics arm of Amazon to provide distribution and fulfillment for them as consumers can buy their products on Amazon without ever knowing they are a third-party seller. Orders still arrive in 1-2 days and consumers are happy. … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
