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Rohit Bhargava 
There is a word for people who buy a child’s game when it first comes out and then immediately try to sell it online for a huge profit: assholes. Ok, technically the more common and polite term would be scalpers. It’s a common problem, though. Particularly when it comes to the still popular game of … Read more
Humans are great at habituation. We can get used to it when things are great, and we can get used to it when they aren’t too. Both situations can be a problem. The secret to really being more fulfilled may lie in our ability to dishabituate. That’s the simple premise Look Again, a book that … Read more
The Committee on the Peaceful Uses of Outer Space (COPUOS), is a beautifully imagined group within the United Nations that aims to make sure space doesn’t get misused as the costs for launching satellites continues to go down and the industry continues to privatize. Investor plans show there are several companies aiming to put hundreds … Read more
Diplomats and trading partners don’t trust the word of America anymore. Countries are hosting summits and meetings to discuss alliances specifically omitting the US. Politicians in other countries are winning elections because they argue against America. There are even kits for sale online to help Americans who do travel abroad to disguise themselves as more … Read more
What if everything doesn’t need to be better? A series of 80s shows originally released at a 4:3 aspect ratio and with non-HD level filming have been digitally “enhanced” with AI to make them higher quality and in the typical widescreen format preferred now. The upscaling is a disaster. Anyone watching immediately notices inconsistencies, weird AI-generated remnants and … Read more
Tesla owners are disguising their cars as a sign of resistance. There are plenty of YouTube videos with tips on how to hide the evidence that you’re driving a Tesla. Others are putting bumper stickers explaining that: “I bought this before Elon went crazy.” People are selling or otherwise getting rid of their Teslas if they can … Read more
There are colors that you may have heard of, and more than a few that you haven’t. This highly original book takes a look at all of them and gives you all the meanings and symbolism of colors that you may never have thought about. Rated by USA Today as one of their “Top 100 … Read more
How can you get young people to reconnect with nature? Let them talk to a tree. That’s the creative premise behind a new campaign that features a 150-year-old horse chestnut tree in London’s Morden Hill Park, which ‘speaks’ using “real-time sensory data from over 10 sensors measuring wind speed, soil moisture, humidity, and bioelectrical signals. This … Read more
This past week, I debuted a new keynote talk at SXSW, and it was all about understanding people. I will share the full video when it comes out in a few weeks, but in case you want a behind the scenes look at the tips, here’s the full list: Aside from the tips, I recently … Read more
When the Best Actor award was announced and Adrien Brody took the top honor for the second time, he headed toward stage and abruptly stopped. Realizing he was chewing gum, he took it out and threw it to his partner and “personal gum valet” Georgina Chapman. That was just part of the criticism that author … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
