The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

How “Chrono-Nutrition” Could Use Metabolism Science to Change When We Eat Anything

If there is an optimal time to eat a particular type of food, then there are suboptimal times to have it too. The problem is, we don’t usually know this sort of detail about the things we consume. Yet scientists already know that “nutrient sequencing”—the act of eating fiber-rich vegetables first during a meal, followed by protein and fats, and then carbohydrates—is becoming a recognized way for people with Type 2 diabetes to better manage their blood-sugar levels. Now there is a startup called Cycle.me that is testing out a new line of “circadian snacking” products for sale to Japanese consumers. Each item features a list of ingredients as well as an optimal time (morning, afternoon or evening) for consumption.

As this idea starts to gain momentum, it’s possible this new element of timing could start to show up on more food packaging as a way to remind (or educate!) all of us on everything from the best time to eat a banana to the right sequence we should use to consume a meal. Perhaps with this metric, people can also minimize some of the negative impacts food can have on their bodies and get healthier as well.

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message