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Why You Can Focus In A Noisy Coffee Shop, But Not A Noisy Office

For years one of my favorite tools for writing is a website called Coffitivity which simulates the background noise of a coffee shop. I find this little tool a perfect backdrop for writing and use it almost every day. In this article, author David Burkus shares some research behind why having this type of “white noise” in the background can be so beneficial for driving creativity and help you be far more productive than demanding quiet. It turns out, you don’t really need silence to concentrate – you need a lack of interruption.

Read the full story on Harvard Business Review >

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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