It is sadly rare to see a brand that is truly great at self-disruption but IKEA is one worth watching. They made the bold announcement this week that they would pilot test shipping products via other retailer sites instead of only their own. Combined with its recent acquisition of TaskRabbit and their experimentation with augmented reality, the brand refuses to be complacent with profitable retail business and continually tries new ideas. At least with the retail pilot they can be assured of good SEO. After all, no one else can possibly own the top result for the “Fyrkantig.”
Read the full story on Fortune >
Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters … all delivered directly to your inbox every Thursday morning!
Subscribe to the Non-Obvious Insights Newsletter here >
TRENDING CURRENTLY
- How MindValley Is Building the Next TED (Only More Useful) »
- My 500th Blog Post – A Big Thank You »
- What Does Chacha Mean To You? (The Power Of A Name) »
- Is “Sludge” a Real Customer Service Tactic to Avoid Irate Customers? »
- Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ? »
0 thoughts on "IKEA To Sell Some Products Via Other Retailer Sites"