Millennials are being blamed for the recent woes of casual dining restaurants like Buffalo Wild Wings and Applebees and even more established brands like Harley Davidson – but is that really fair? This article looks at some of the reasons why the revered motorcycle brand may be suffering and whether the brand is actually failing to appeal to younger consumers, or whether the shift toward automated transportation is to blame instead.
Read the full story on Brand Channel >
Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters … all delivered directly to your inbox every Thursday morning!
