Inclusiveness is certainly a hot topic right now and so Uno and Mattel are well on trend with this announcement that they now have a version of the game for people who are colorblind. While there probably weren’t large groups of people with colorblindness clamoring for this, it’s a good example of a longstanding simple brand finding a way to innovate by asking a question most brands don’t: who will never use our product and how can we change that?
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