01 2010 November
How Political Advertising Is Killing Marketing (And How To Fight Back)
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. - David Ogilvy If marketing were a person, political...
Read Now15 2010 October
Life And Marketing Lessons From LIVESTRONG CEO Doug Ulman
Every day too many people hear the three worst words in the English language: “you have cancer.” That was one of the many insights that...
Read Now20 2010 September
How A Portuguese Singer Got 20 Million Views On YouTube
Ana Free is a singer and songwriter from Portugal who started her career with a simple idea. For the past three years she has been...
Read Now04 2010 August
Gilty Secrets: 10 Marketing Techniques From Today's Hottest eCommerce Site
To say that Gilt.com is on fire may be something of a understatement. The site, which features daily special sales of luxury products at discount...
Read Now20 2010 July
What USA Network Knows About Branding That MTV Doesn't
The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched...
Read Now16 2010 July
Why The "Old Spice Guy" Might Be The Perfect Branding Campaign
You might have seen a randomly bare chested and very good looking guy doing a bunch of short videos that look suspiciously like a funny...
Read Now10 2010 June
Is GM Trying To Be Unintentionally Brilliant By Killing Chevy?
On the front page of today's NY Times there is an article about the death of Chevy. Not Chevrolet as a brand, but a leaked...
Read Now24 2010 March
How To Salvage Your Brand On Facebook: Lessons For Nestle
If you haven't seen it by now, the Nestle brand* has run into a bit of a brand crisis on Facebook thanks to a combination...
Read Now09 2010 February
Twiangulate Lets You Follow Your Followers' Followers
Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software...
Read Now09 2009 November
Passport Marketing At The Berlin Wall
Today is the 20th anniversary of the fall of the Berlin wall and people across the world are focusing on this momentous day. Last week...
Read Now03 2009 November
A Marketing Lesson From Michael Jackson's This Is It Film
Deconstruction is a powerful idea. All it means is taking an experience or something real and breaking it down into its individual components. Deconstructing helps...
Read Now28 2009 September
Can Hulu Crack The Code On Social TV?
Last night Hulu continued their partnership with Facebook to allow people to watch the premiere of highly anticipated Fall TV shows such as Heroes and...
Read Now22 2009 September
9 Ways For Luxury Brands To Use Social Media
Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the...
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