24 2013 June
What 5 Fake Ads Can Teach You About Great Marketing
Sometimes clients don’t buy great ideas. And sometimes creative people have great marketing ideas for brands they don’t work on. I have thought for years...
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28 2013 May
Brand Reputation And Why All PR Actually Is Good PR (Unless You’re Already Famous)
Lots of people who don’t work in public relations will tell you that “all PR is good PR.” In other words, if people are talking...
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24 2013 April
How Dyson’s Winning Strategy Depends On Who They DON’T Hire
The “Ballbarrow” was never really a product destined for greatness. Replacing a wheel in a traditional wheelbarrow with a ball hardly qualifies as a groundbreaking...
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16 2013 April
10 Smart Ways TurboTax Helps Users Suffer Less
TurboTax is like the financial equivalent of anesthesia before a surgery … you know you are about to do something painful, but at least you can...
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18 2013 March
Iron Chef, Truffles and Surviving Clueless Criticism
Imagine you’re a chef. You have spent the last twenty years learning your craft. Studying ingredients and cooking techniques. Working for sometimes maladjusted and dictatorial...
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08 2013 March
How Men Can Change The Business World For Women
About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and...
Read Now01 2013 March
Do You Have The Snowflake Mindset?
There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people...
Read Now26 2013 February
The Script Of Improv – What Is (And Isn’t) Real Time Marketing
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if...
Read Now21 2013 February
Why Being REAL Matters More Than Being Perfect
Logically speaking, it shouldn’t really matter whether Dr. Seuss is still alive or he isn’t. But it does. Yesterday my five year old asked me...
Read Now12 2013 February
7 Magical Marketing Lessons From Disney World
Disney World isn’t just a magical place for families or kids. It’s also pretty magical for marketers too. The Disney Institute has been around for...
Read Now04 2013 February
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...
Read Now31 2013 January
David Hasselhoff, Pinterest and the Upside of One Hit Wonders
Marian Gold probably never met David Hasselhoff. Back in the 1980s, Gold was the lead singer for a band called Alphaville that produced one of...
Read Now10 2012 December
2013 Trends – Friend-Sourced Travel
What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are...
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