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Word of Mouth Marketing

post thumbnail for What 5 Fake Ads Can Teach You About Great Marketing

24 2013 June

What 5 Fake Ads Can Teach You About Great Marketing

Sometimes clients don’t buy great ideas. And sometimes creative people have great marketing ideas for brands they don’t work on. I have thought for years...

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post thumbnail for Brand Reputation And Why All PR Actually Is Good PR (Unless You’re Already Famous)

28 2013 May

Brand Reputation And Why All PR Actually Is Good PR (Unless You’re Already Famous)

Lots of people who don’t work in public relations will tell you that “all PR is good PR.” In other words, if people are talking...

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post thumbnail for How Dyson’s Winning Strategy Depends On Who They DON’T Hire

24 2013 April

How Dyson’s Winning Strategy Depends On Who They DON’T Hire

The “Ballbarrow” was never really a product destined for greatness. Replacing a wheel in a traditional wheelbarrow with a ball hardly qualifies as a groundbreaking...

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post thumbnail for 10 Smart Ways TurboTax Helps Users Suffer Less

16 2013 April

10 Smart Ways TurboTax Helps Users Suffer Less

TurboTax is like the financial equivalent of anesthesia before a surgery … you know you are about to do something painful, but at least you can...

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post thumbnail for Iron Chef, Truffles and Surviving Clueless Criticism

18 2013 March

Iron Chef, Truffles and Surviving Clueless Criticism

Imagine you’re a chef. You have spent the last twenty years learning your craft. Studying ingredients and cooking techniques. Working for sometimes maladjusted and dictatorial...

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post thumbnail for How Men Can Change The Business World For Women

08 2013 March

How Men Can Change The Business World For Women

About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and...

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post thumbnail for Do You Have The Snowflake Mindset?

01 2013 March

Do You Have The Snowflake Mindset?

There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people...

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post thumbnail for The Script Of Improv – What Is (And Isn’t) Real Time Marketing

26 2013 February

The Script Of Improv – What Is (And Isn’t) Real Time Marketing

A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if...

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post thumbnail for Why Being REAL Matters More Than Being Perfect

21 2013 February

Why Being REAL Matters More Than Being Perfect

Logically speaking, it shouldn’t really matter whether Dr. Seuss is still alive or he isn’t. But it does. Yesterday my five year old asked me...

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post thumbnail for 7 Magical Marketing Lessons From Disney World

12 2013 February

7 Magical Marketing Lessons From Disney World

Disney World isn’t just a magical place for families or kids.  It’s also pretty magical for marketers too.  The Disney Institute has been around for...

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post thumbnail for Best and Worst of Super Bowl Marketing Strategy: 2013 Edition

04 2013 February

Best and Worst of Super Bowl Marketing Strategy: 2013 Edition

Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...

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post thumbnail for David Hasselhoff, Pinterest and the Upside of One Hit Wonders

31 2013 January

David Hasselhoff, Pinterest and the Upside of One Hit Wonders

Marian Gold probably never met David Hasselhoff. Back in the 1980s, Gold was the lead singer for a band called Alphaville that produced one of...

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post thumbnail for 2013 Trends – Friend-Sourced Travel

10 2012 December

2013 Trends – Friend-Sourced Travel

What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are...

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