04 2008 February
Notes From the Twitterbowl: The Top 3 Strategic Super Bowl Ads
Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super...
Read Now25 2007 November
Guest Post: Is Word of Mouth a Discipline or Just a Channel?
by John Bell Rohit has invited a handful of folks to post on his blog while he manages his true key influencers – family (including...
Read Now29 2007 October
Lufthansa Proves Sweden Is Full of Gorgeous Blondes
Typical marketing advice says that you should never focus on marketing your category, but instead focus on what makes your service distinct from your competitors. ...
Read Now15 2007 October
Blog Action Day: 7 Tips on Eating Differently To Impact Climate Change
One thing I can’t resist is an ambitious project. As a marketer, if there is a groundswell for something that I believe in or find...
Read Now09 2007 October
The Gun Is In The Wrong Hand
When you watch a film, do you notice which hand the character on screen is holding the gun in? And if you do, would you...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now25 2007 September
Casting Call: Your Chance to Speak at Ad:Tech NY
One of the questions I have gotten from more than a few readers is how to get into speaking at events and conferences. It is...
Read Now08 2007 August
Behind the Scenes At The Battle of Kruger
One of the hottest videos on YouTube this past year is the Battle at Kruger video featuring the amazingly watchable battle of lions, crocodiles and...
Read Now09 2007 July
The Complete Gallery Of Simpsons Movie Marketing
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the...
Read Now07 2007 July
Live Earth Includes DC, Thanks To The Native Americans
Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7...
Read Now01 2007 July
One Hour No Power Campaign – And Other Ways to Save The World
I love a good grassroots campaign to change the world – and usually I do all I can to help these causes when I find...
Read Now27 2007 June
Hellmann's Takes Search For "Real Food" Into Blogosphere
Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with...
Read Now19 2007 June
500 Things You Can Learn From A Supermodel
You may think there isn’t much you can learn from a super model – but you’d be wrong. The job of a model is to...
Read Now