14 2007 May
Westin Offers Widgets For Renewal In New Website to Launch Tuesday
Starwood is continuing their emerging focus on creating iconic lifestyle brands out of the multiple hotel chains they own with a new website called "Find...
Read Now09 2007 May
Flat Whites in DC: Why Thinking Outside Your Region Matters
There is a restaurant in the Washington DC area called Cassatts which is the only location in all of DC where you can get a...
Read Now03 2007 April
Are You Marketing Your Product Backstory?
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering...
Read Now08 2007 March
KLM Redefines How an Airline Can Use Social Networks
There is usually only one situation when travelling by air that warrants travellers banding together in a community. Unfortunately, it is usually when they unite...
Read Now05 2007 March
IdeaBar: Creationstorms
Over the weekend I revisted ShootExperience, a site that has the really interesting premise of getting people together in a single location at a set...
Read Now21 2007 February
Jaman and The New Global Niche
Ethnicity has always been an appealing niche for foreign language newspapers and magazines to local cable television programs. Restaurants, churches and temples are all centers...
Read Now18 2007 February
IdeaBar: The Secret Menu Item
There is a restaurant at the Hard Rock Cafe in Las Vegas called Mr. Lucky’s 24/7. As the name suggests, it’s open all the time...
Read Now08 2007 February
The Online Travel Marketing Paradox
There is a problem with every online travel resource out there today – and no one seems to realize it. Over the past decade, online...
Read Now29 2007 January
IdeaBar: "Beaconvertising" And New Social Media Phones
This post is not about the iPhone. You might have heard that many people believe the latest innovation from Apple will not only revolutionize the...
Read Now09 2007 January
Are you Going Beyond Tabasco?
I like my food spicy. The problem is, for most restaurants – it just doesn’t pay to make food really spicy. If it is, a...
Read Now02 2007 January
The Metropolitan Opera's Big Marketing Experiment
This weekend I headed to the movie theater to see A Night at the Museum, and before the film there was preview for the Metropolitan...
Read Now27 2006 December
A Recap of 2006 on Influential Interactive Marketing
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...
Read Now12 2006 December
Word of Mouth and the Churi Wala: Marketing in India, Part II
Shopping in India can be a bewildering experience. Aside from the completely westernized shopping megamalls that are popping up all over large cities here, there...
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