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The idea that airlines are doing something right when it comes to customer service seems laughable for anyone who has had to fly recently and endured rotten service, delays, crowds and any other indignity that has become an everyday part of the travel experience. Still, there is one area where airlines have pioneered a system … Read more
I have had the good fortune to stay at the Taj Hotel in Mumbai twice in my life and both visits were amazing experiences. As you may recall, the Taj was involved in the recent terrorist attacks and had closed for a period of time. Well, the Taj is reopening tomorrow and using outbound email … Read more
Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National Arts Marketing Project, a conference sponsored by the Americans for the Arts and designed to help art based organizations around the country use marketing to drive more engagement, subscriptions, and … Read more
As everyone talks about how the recession may change their business, one industry that will likely feel the effects severely is travel. More specifically, leisure travel as people put off that next vacation, or choose to stick close to home rather than heading to more exotic destinations. You might think there’s not much any one … Read more
You may not know it, but this weekend is the 18th anniversary of the fall of the Berlin wall and there is a celebration in Germany called Unification day to celebrate the reformation of one Germany. An important remaining part of this story is a place called Checkpoint Charlie. During the war there were 300 … Read more
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there … Read more
Do you live in a city with "coffee culture"? Those who do understand already what this term means, but in case you don’t … "coffee culture" to me means a city that has quality coffee shops with outdoor seating where people can gather over a good cup of coffee. They are social centers. I unfortunately … Read more
While in Beijing I was coincidentally staying in a Starwood hotel right next door to the soon to be opened aloft Beijing property. Thanks to the kindness of a few people working there, I was able to get inside the main floor and take a few photos of the lobby area. Several aloft properties have … Read more
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over, … Read more
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the Summer Olympic Games in Beijing (on 08/08/08) and media attention is already starting to turn towards these Games in a more frenzied way. For several months now, I have been … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
