06 2022 October
Why Are Stories That Glorify Murderers So Popular?
An increasingly popular narrative arc in storytelling is to take a classic bad guy and humanize him to flip the story. The bad guy isn't intrinsically bad - but becomes that way through some sort of trauma.
Read Now04 2022 July
When Success Is Measured In Hate, We All Lose
One thing that right and left wing media personalities have in common: they are both desperate to be hated. Attracting the hate of their ideological opposites...
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11 2020 August
Watch Netflix Content Faster or Slower on Your Mobile Device
I spend a lot of time writing my books. For Non-Obvious Megatrends, my team of editors and I went through fourteen rounds of editing and...
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07 2020 August
Why More People Should Skip the Hustle and Take the Paycheck
Hollywood and just about any other creative industry is filled with success stories of people to took big risks to find that “performance of a...
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27 2020 July
Netflix’s Controversial New Show On Indian Arranged Marriages
A new Netflix eight-part mini-series called Indian Matchmaking has been sparking a big debate online because of how it shines a spotlight on what one observer called...
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23 2020 July
5 Virtual Presentation Lessons From Comic-Con
I have wanted to go to the Comic-Con event for years, but never quite managed to make it. This year, I finally can – because the...
Read Now03 2020 February
The Best & Worst Of 2020 Super Bowl Marketing Strategy
Can a Super Bowl ad that costs nearly $6 million be worth it? That’s a question worth debating if you’re in marketing, so let’s take...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now12 2019 July
6 Marketing Lessons From Ed Sheeran
There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time:...
Read Now06 2019 June
Prosperity Preachers, HBO’s “Feel Terrible” Hit And Why Your Vacation May Worsen Climate Change
Why HBO’s Chernobyl Is The Feel-Terrible Hit Everyone NeededLike over six million viewers I have been completely engrossed in the storytelling of this startlingly accurate hit mini-series about the...
Read Now21 2019 January
The Dangerous Side Effects Of Marie Kondo’s Tidying Movement
Japanese organizational guru Marie Kondo recently launched a show on Netflix and has inspired millions of people to get rid of the clutter in their...
Read Now08 2018 November
Why Do Critics Hate Movies That Real People Love?
The Queen-inspired film Bohemian Rhapsody film was poorly rated by critics, yet became a big box office hit. Earlier this year, the same thing happened to Hugh...
Read Now03 2018 October
How Black Mirror Might Predict The Future Of Storytelling
This week I made my annual trek to Snug Harbor on Staten Island for the Future of Storytelling conference. I make it a point to come every...
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