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Genomic Nutrition Is Coming and It’s Going to Be Popular

Genomic Nutrition Is Coming and It's Going to Be Popular

The promise is simple and appealing. Get your genetics tested so that you can optimize the food you eat based on your unique needs. Personalized nutrition is already a billion-dollar industry without much actual personalized science behind it. Imagine what will happen when the genomics start catching up. An early initiative hoping to pave a … Read more

AI Models Are Finally Getting Adopted in Fantasy Sports

AI Models Are Finally Getting Adopted In Fantasy Sports

The past few months have seen an explosion in people experimenting with Chat GPT to write everything from college essays to resignation letters. The tool has become indispensable for some, helping with search queries, research and answering just about any question. Yet for the many use cases out there, one that seems to be getting surprising … Read more

What Really Happens When ChatGPT Writes Your Sales Copy …

What Really Happens When ChatGPT Writes Your Sales Copy

Introducing Glüxkind Rosa: The Future of Parenting. Rosa is not just a stroller; it’s a revolutionary AI-powered companion designed to make parenting effortless and enjoyable. Rosa is essentially a “Fractional Nanny.” Its lightweight design, premium materials, and affordability make it an essential tool for enhancing family adventures. Experience the next generation of parenting with Glüxkind … Read more

Welcome to the Industrial Metaverse … It Might Actually Change Everything

Welcome to the Industrial Metaverse

Most of us know the metaverse as a science-fiction imagined place where might create an avatar and GO to do virtual things. Siemens’ vision for the metaverse is much different, as CEO Dr. Roland Busch noted in a standing-room-only keynote presentation to open CES where he promoted the industrial metaverse as the key to bridging the gap … Read more

The World’s Biggest Tech Trade Show: CES 2024 

Previewing the World's Biggest Tech Trade Show CES 2024

Coming back to work last week, my inbox was filled with pitches about products, technologies, and innovations that are launching at CES this week. I was honored to be invited as an Innovation Award Judge this year and I’m here covering the show and working on my usual recap of the most non-obvious stories I find. Already some of … Read more

Waze Launches New Danger Zone Alert to Tell You If You’re Entering an Accident-Prone Area

Waze accident-prone zones

I admit I’m not generally a fan of Waze for driving directions. I find the constant alerts and questions asking if an area is still a speed trap (for example) to be quite distracting. Their latest innovation, though, could change my opinion. Using the vast data stores they and parent company Google have access to, … Read more

Leica Pioneers the Anti-AI Camera That Fights Deepfakes by Certifying Every Picture

Leica Anti-AI Camera

This week, German camera maker Leica introduced their new M11-P professional camera, which includes new digital watermarking technology that allows the camera to digitally verify that an image has not been manipulated and even track its future use. The tech is built using standards set by the Content Authenticity Initiative (CAI), an initiative built by Adobe as … Read more

Doritos Creates AI That Silences the Sounds of Crunching While Gaming

Doritos crunch-canceling technology

Listening to someone crunchily eating Doritos is probably high on many lists of annoying behavior but imagine how much worse it must be to listen to the crunching in a headset while playing against a Dorito-eating opponent in a video game. In a beautiful example of knowing their audience, Doritos commissioned an AI company to quantify … Read more

Flushless Toilets, Plastic Reuse, and More Ideas From the 2023 Venice Architecture Biennale

Flushless Toilets and more ideas from 2023 Venice Architecture Biennale

Imagine a toilet that never needs to be flushed. Arid desert land converted into abundant living spaces. Plastic yellow gallon oil containers upcycled into chairs and houses. These are just a few of the dozens of ideas from across the world that are on display right now at the Venice Architecture Biennale 2023 Show which will be open … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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