The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

The Revolution of Self Driving Cars Is Not Going to Be Easy

Waymo

Would you leave a tip for your driverless taxi? This past week a security researcher named Jane Wong shared leaked screenshots apparently showing the autonomous taxi service is planning to experiment with letting riders leave a tip. Before your temperature rises too much, it’s important to note that the tips would go to charity, and you can … Read more

The Stories Within the Story About Why DeepSeek AI Is Such a Big Deal

Open AI_deepseek

The big AI news of the week was Chinese startup DeepSeek releasing their AI model which seemingly offers similar functionality to ChatGPT. The news has apparently shocked the tech community “popping the US Big Tech bubble” and sent the share prices of several big tech players rocketing downward. This is the story that seems to be getting … Read more

The Non-Obvious Media Recommendation of the Week: Dubai Future Foundation

NON OBVIOUS MEDIA_DUBAI FUTURE

One of the most forward-looking nations invests heavily in future planning, and much of their planning, research, insights and project efforts are all published freely online. This is the wealth of futures information you’ll find on this government sponsored website from the Dubai Future Foundation. These insights along with the publications and research published by the UAE … Read more

The Non-Obvious Media Platform of the Week: Shelly Palmer Blog

Shelly Palmer blog

Rather than sharing a book recommendation this week, I wanted to switch it up and share a media source that’s particularly timely right now. If you’re not familiar with Shelly Palmer, he is a tech commentator and overall insightful voice on the future of technology. At CES he hosts tours and often offers his own perspective … Read more

The Hottest Innovations and Tech from CES 2025 — Insights from the Ground

CES 2025

I’m very tempted to put together a “best innovations” list from the world’s largest tech trade show. I did one last year and I know that’s probably the biggest thing you want to know about my experience here at CES anyway. CNET, Engadget, WIRED, Tom’s Guide and lots of other tech media have already been releasing their picks for the … Read more

The Brilliant Entrepreneurial Lessons of a Plant Hacker Inventing New Flowers

inventing flowers

To raise money to put himself through school and earn a biotechnology degree, Sebastian Cocioba would gather orchids that his local Home Depot had thrown out and apply a plant growth serum to bring them back to life so he could sell them back to the store. Later, he would buy used lab equipment in … Read more

Short Form Video Is Back and It Might Actually Have Been a Great Idea After All

Drama box

Four years ago, with much fanfare (and budget), a platform called Quibi emerged with the promise that people would watch short vertical episodic shows and that would be the future of entertainment. Then, despite their $1.75 billion funding, they crashed and burned. Around the same time, TikTok was just starting to take off. Since then, the growth … Read more

Adobe Helps Creators Protect Their Work with Digital Content Credentials

Content Credentials

You would expect Adobe, a company that has millions of professional creators using their software tools every day to find ways to support that community. Their newly-announced Content Credentials feature is a way to add metadata specifically to images and video that can certify the rights of the creator. As the challenge of digital rights continues to … Read more

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message