28 2017 August
Are Millennials Really Killing Harley Davidson?
Millennials are being blamed for the recent woes of casual dining restaurants like Buffalo Wild Wings and Applebees and even more established brands like Harley Davidson –...
Read Now10 2017 August
IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why
This week IKEA will release its new 2018 catalog, and this timely piece looks at how a small internal army of hundreds of photographers, art...
Read Now01 2017 August
Food Transparency and When Storytelling Can Backfire
Storytelling can shape consumer perception, but it may also have an underappreciated downside. When journalist Amy Wu was invited by Iowa Select Farms to tour...
Read Now26 2017 July
Why Chief Marketing Officers Don’t Last
The tenure of most Chief Marketing Officers is woefully short, but this fact is often dismissed as a symptom of changing leadership or sometimes ineffective...
Read Now25 2017 July
How Monte Carlo Is Embracing The Future Of Luxury
In a world where luxury consumer demand is changing, how can one f the world’s most iconic luxury destinations stay on top? It turns out...
Read Now13 2017 July
KFC’s Surprising Reason For Launching Its Own Mobile Phone
On the surface, this announcement that KFC is partnering with Huawei to launch a new smart phone may seem like a random move. The phone...
Read Now01 2017 July
6 Awesome Ways Canada Is Celebrating Its 150th Anniversary
As we head into a time when both America and Canada celebrate their national birthdays – this week’s newsletter takes an inside look at some...
Read Now28 2017 June
Netflix Lets Kids Choose Their Own Adventure In New Episode
What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode...
Read Now22 2017 June
The Surprising Brand That Won Big At Cannes
The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign...
Read Now21 2017 June
The Swiss Town That Banned Travelers Posting Photos On Social Media
How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to...
Read Now28 2017 April
The Failure Museum, Pringles’ Flavor Clouds and Selfie Bans
This week a theme that emerged in the stories was that of the many faces of failure. There is a new museum in Sweden celebrating...
Read Now07 2017 April
Overrated Millennials And Why Brands Are Embracing Seniors Instead
Senior citizens now officially outnumber the young people in Taiwan, and there is a growing worldwide shift among brands to embrace older consumers instead of largely...
Read Now10 2017 March
6 Powerful Stories Celebrating Women
As I am sure you have noticed, yesterday was International Women’s Day and it was hard to miss all the stories about women’s empowerment and...
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