12 2018 August
Why Netflix Uses Taste Communities Instead of Demographics
Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see...
Read Now10 2018 August
Victorinox and How To Use Powerfully Ordinary Videos For Marketing
One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told...
Read Now01 2018 August
Binge Rooms: The Ultimate Immersive TV Experience
Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me...
Read Now15 2018 July
How The Backlash Of Superfans Might Ruin Entertainment For The Rest Of Us
Logan director James Mangold is worried that “the fear of upsetting an eager mob” of online fans might drive smart, creative people out of creating...
Read Now12 2018 July
Pokemon Go Isn’t Dead … It’s Quietly Dominating
A little over two years ago, Pokemon Go was everywhere. People walked down the street glued to their phones. And then one day it all...
Read Now09 2018 April
Extinct Animal Zoos, Ungendered Baby Names And How To Save Social Media
Social media is under attack and all of us are trying to figure out what to do about it. Should we use Facebook less like...
Read Now06 2017 October
5 Amazing Examples of the Future of Storytelling
Every year in October, I visit Staten Island to participate in the Future of Storytelling Festival (FoST). This week I tried 3D audio recording headphones, watched...
Read Now07 2017 September
How Libraries Might Save Humanity’s Soul (Or At Least Preserve It)
We expect libraries to maintain an archive of humanity’s best thinking, but what if a library decided to put so-called “pulp fiction” on the shelves?...
Read Now29 2017 August
Why The NFL’s Newest Stadium Will Have $2 Hot Dogs and $5 Beer
In a league often defined by greed, with unscrupulous owners who are sometimes hated by their entire fan populations (like Daniel Snyder of the Redskins), it may...
Read Now25 2017 August
Uber Releases Its Original Pitch Deck From 2008
Despite their recent troubles and exit of embattled CEO Travis Kalanick – the rise of Uber is one of the undeniable success stories from Silicon...
Read Now22 2017 August
How To Spot A Fake Viral Video
For a crash course in figuring out what is real and what isn’t online, who better to turn to than a YouTuber who has built...
Read Now18 2017 August
Esports Could Be An Olympic Sport By 2024
After years of pushback, some people think that esports may be on the verge of recognition as a “real” sport – courtesy of the International Olympic Committee.
Read Now13 2017 August
How To Separate Macro Trends From Micro Trends
The team at WGSN produces some great trend insights primarily in for the fashion sector and recently launched their “Anatomy of a Trend” white paper...
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