26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
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12 2019 July
6 Marketing Lessons From Ed Sheeran
There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time:...
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06 2019 June
Prosperity Preachers, HBO’s “Feel Terrible” Hit And Why Your Vacation May Worsen Climate Change
Why HBO’s Chernobyl Is The Feel-Terrible Hit Everyone NeededLike over six million viewers I have been completely engrossed in the storytelling of this startlingly accurate hit mini-series about the...
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04 2019 April
The One Reason So Many Brand Pranks On April Fools Day Failed This Year
Why do some branded April Fools Day jokes work while others fall flat?
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24 2019 January
Selfie Dysmorphia, Celebrities Abandoning Social Media and the World’s Biggest Universal Income Experiment | Non-Obvious Insights 01.24.19
Why Every Ski Map Looks The Same This past weekend was a big one for skiing and so this article was interesting and timely –...
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13 2018 December
The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of...
Read Now17 2018 October
Amy Winehouse And How Dead Artists Might Come Back On Tour As Holograms
This week the father of Amy Winehouse announced a world tour in 2019 featuring a “hologram” of his daughter on stage. A digital avatar of Winehouse,...
Read Now03 2018 October
How Black Mirror Might Predict The Future Of Storytelling
This week I made my annual trek to Snug Harbor on Staten Island for the Future of Storytelling conference. I make it a point to come every...
Read Now12 2018 September
What You Can Learn About Storytelling From The Movie “Searching”
How many times would you watch a movie? When it comes to the hot new thriller Searching from first-time director Aneesh Chaganty, you will need more than...
Read Now01 2018 September
Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?
I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo....
Read Now12 2018 August
Why Netflix Uses Taste Communities Instead of Demographics
Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see...
Read Now10 2018 August
Victorinox and How To Use Powerfully Ordinary Videos For Marketing
One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told...
Read Now01 2018 August
Binge Rooms: The Ultimate Immersive TV Experience
Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me...
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