30 2010 November
Can Jumo Solve The NonProfit World's Biggest Marketing Problem?
Today marks the launch of Jumo, the new long awaited social networking platform from Facebook co-Founder Chris Hughes. In a recent interview with the Huffington...
Read Now01 2010 November
How Political Advertising Is Killing Marketing (And How To Fight Back)
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. - David Ogilvy If marketing were a person, political...
Read Now26 2010 October
The Pink Backlash: Is There Such A Thing As Too Much Awareness?
This weekend I watched NFL football players with pink shoes ferociously attack each other. At every break, TV ads for all kinds of brands used...
Read Now15 2010 October
Life And Marketing Lessons From LIVESTRONG CEO Doug Ulman
Every day too many people hear the three worst words in the English language: “you have cancer.” That was one of the many insights that...
Read Now29 2010 September
The Five Branches Of Government 2.0
Earlier this week I had the privilege of moderating at panel at the Ogilvy offices in Washington DC all about defining and exploring Government 2.0...
Read Now19 2010 August
How Filmmaking Can Change The World (With Your Help)
Every community has its secrets. There are things that no one talks about because they are afraid to. Often, these things are not well understood...
Read Now08 2010 January
The Colorful Secret Women Don't Want Us To Know
This is just a short post about a brilliant viral marketing campaign that is happening right now which you might have already seen. Women around...
Read Now30 2009 November
5 Ways To Solve The Crisis Of Corporate Social Responsibility
It may have been easy to miss if you don't work in the world of corporate led cause related marketing, but Corporate Social Responsibility (or...
Read Now11 2009 November
100 Ideas To Save The Planet (And What They Can Teach You)
For the next three days the World Bank here in Washington DC is hosting a world changing event that few people know about. Called the...
Read Now21 2009 October
9 Marketing Lessons From The Pink Ribbon Breast Cancer Campaign
If you have watched any television or been inside a retail store at any point this month in the US, it would have likely been...
Read Now15 2009 October
Blog Action Day: 10 Great Climate Change Marketing Campaigns
Today is Blog Action Day, a global movement of bloggers to all discuss a single issue on one day around the world. I have been...
Read Now11 2009 August
Fighting UK Knife Crimes By Choosing Your Own Video Ending
One of the biggest social crime issues in the UK over the past several years has been the disturbing rise of knife crimes. Now a...
Read Now10 2009 May
Inside The Non Profit Social Networking Survey
A few weeks ago, I received a link to "NonProfit Social Network Survey" – an effort focused on analyzing how nonprofits are using social media...
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