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It is Thanksgiving day and you’re probably thinking about food. Or spending time with family. But one thing you won’t be able to avoid is hearing about all the great retail deals. Thanks to early store openings and a relentless marketing machine promoting all the deals – there is a growing backlash against the commercialization … Read more
In entrepreneurship courses around the world one of the first things that they teach you is to find a problem that your business can solve. We all have problems, so there should be plenty of inspiration. And no doubt, there are many successful businesses that start with this simple question in mind. But how often … Read more
Most of us have a love affair with the big idea. We memorialize and romanticize it. We attend workshops or read books to learn how to come up with it. And the celebrate the achievements of anyone who has had one. Yet for all of our focus on this big idea, perhaps there is something … Read more
NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you to, thank you!! Please purchase your copy of Likeonomics RIGHT NOW! About four months ago I was sitting at home during an unseasonably warm evening in late January. It was … Read more
Imagine you're the marketing team at the Audubon Society, a group that has been around for nearly a century and your mission for that time has been to promote better man-bird relations — how would you respond to a internationally addictive game which has been downloaded more than 400 million times that portrays your heroes … Read more
There is a relatively fancy term and acronym given to all the work that many large organizations do to combat many types of social causes. CSR – or Corporate Social Responsibility – is an umbrella term for everything from water conservation to fighting all kinds of addiction. Increasingly for many large businesses, it is … Read more
This afternoon in front of a packed room of nearly 200 nonprofit communicators in Washington DC, Google announced their most innovative and ambitious set of tools to help nonprofit organizations to succeed yet. Promising to offer $10,000 in free keyword advertising credits, branded channels and other extended premium features, the announcement of the Google for … Read more
Last week on December 1st to support World AIDS Day, a small group of celebrities with millions of fans led by Alicia Keyes decided to sacrifice their digital lives to try and save real ones. The campaign, cleverly called "Digital Death" was supported by posters, online ads and a well branded microsite. The premise was … Read more
Today marks the launch of Jumo, the new long awaited social networking platform from Facebook co-Founder Chris Hughes. In a recent interview with the Huffington Post published today, Hughes described the mission of the site this way: Most every site that's out there focuses on donations. And, don't get me wrong, donating to organizations, especially … Read more
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. - David Ogilvy If marketing were a person, political advertising would be its cancer. I work in marketing and have never worked on a political campaign, so despite my choice to live in Washington DC – my perspective is … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
