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About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and readers were emailing me with their own stories of how having a personality had made a difference in their own careers. While school often teaches us that we must remove … Read more
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if it’s well done, it can seem spontaneous and real and unscripted. But of course, it is scripted. They are memorizing lines and performing them. Improv, on the other hand is … Read more
Disney World isn’t just a magical place for families or kids. It’s also pretty magical for marketers too. The Disney Institute has been around for more than two decades teaching business people from any industry how to apply techniques that have been honed at Disney Parks over years and years. Last week as I took … Read more
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when everyone has an opinion, but as any designer will tell you – opinions are like butts … everyone has one, but usually they stink. If you’re reading this, though, you … Read more
Marian Gold probably never met David Hasselhoff. Back in the 1980s, Gold was the lead singer for a band called Alphaville that produced one of the best known songs of the era. The single “Big in Japan” was a chart topping hit, and has been featured in many films and compiliation CDs since it’s first … Read more
There is a very good reason that milk has an expiration date. No one wants to have crusty lumpy milk in their fridge. A lot of food in general is required by law to have these expiration dates. It is the most familiar of all deadlines that all of us experience in some way almost … Read more
About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a removable smaller wallet. The smaller wallet was described as a “weekend wallet” where you could just grab the cards you most often used and carry those instead of the full … Read more
What’s the Trend? Crowdfunding evolves beyond films or budding entrepreneurs to give anyone the opportunity to seek “me-funding” to do anything from taking a life changing trip to funding a college education. One of the biggest growth areas online last year was crowdfunding – and many “projects” involved helping people to start businesses, or create … Read more
What’s the Trend? Technology helps optimize the process of buying everything from fashion to medical prescriptions. As consumers become more conscious about what they buy, where they buy it, how much they spend for it, and how much time shopping takes – retailers and app-makers are discovering that the ultimate competitive advantage may come not … Read more
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons – first because its my birthday, and second because it’s the day when I start an empty folder with the intention of collecting ideas for my year end trend report. Then … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
