13 2013 February
Inside the Greatest Online Product Launch Since Gmail
Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering...
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12 2013 February
7 Magical Marketing Lessons From Disney World
Disney World isn’t just a magical place for families or kids. It’s also pretty magical for marketers too. The Disney Institute has been around for...
Read Now04 2013 February
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...
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29 2013 January
How Great Brands Rethink Their Expiration Dates
There is a very good reason that milk has an expiration date. No one wants to have crusty lumpy milk in their fridge. A lot...
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15 2013 January
The Best Birthday Promotional Email Ever …
Today is my birthday, and in between taking some time off – I can’t help noticing which brands happen to send me emails today (of...
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01 2013 January
The 2012 Influential Business Book Shortlist
The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past...
Read Now19 2012 December
5 Smart Ways For Using Video To Sell Products
About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a...
Read Now10 2012 December
2013 Trend – Hyper-Local Commerce
What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire...
Read Now10 2012 December
2013 Trend – Human Banking
What’s the Trend? Finally changing years of growing distrust, banks finally uncover their human side through simplifying their offerings and changing the tone of how...
Read Now10 2012 December
2013 Trend – Shoptimization
What’s the Trend? Technology helps optimize the process of buying everything from fashion to medical prescriptions. As consumers become more conscious about what they buy,...
Read Now28 2012 November
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...
Read Now12 2012 November
8 Ways Arts Organizations Can Be More Human
When I was 17 years old, I wanted to be a playwright. Deciding that I was going to try and learn from within, I landed...
Read Now02 2012 November
12 Powerful Ideas On Creativity & Business From The PSFK Conference
Groucho Marx once quipped, “I don’t care to belong to any club that will have me as a member.” I always feel his sentiment just...
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