07 2010 July
5 Marketing Lessons From Fast Company's Influencer Project
Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine...
Read Now08 2010 March
How To Take A Journey Instead Of A Trip
I used to hate slideshows. Not Powerpoint as many people call slideshows today, but the old style of slideshow. The one where you set up...
Read Now06 2009 October
The World Business Forum Highlights The Power Of Passion
Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New...
Read Now22 2009 September
9 Ways For Luxury Brands To Use Social Media
Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the...
Read Now17 2009 September
Burger King's School Of Endorsements
In a recent ad that Burger King just started running, NASCAR champion Tony Stewart teaches a course to other celebrities about only endorsing brands and...
Read Now19 2009 August
SXSW And The Power Of Nametags
I remember a cold morning in January, piling onto the Metro and heading with hundreds of thousands of other excited and frozen people to stand...
Read Now13 2009 July
6 Lessons From the Best Marketing Campaign Ever
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a...
Read Now15 2009 April
The Personality Project: Women of Personality
There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never...
Read Now08 2009 April
6 Ways Ford Is Finding Its Own Voice
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program...
Read Now17 2008 November
4 Ways Social Media Could Save The Arts
Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National...
Read Now06 2008 October
Saving the Personality Project: How I Avoided Killing My Blog
About six months ago, I launched an ambitious idea related to the release of Personality Not Included called The Personality Project. My idea was to...
Read Now26 2008 September
A Video Introduction To Personality Not Included
Several months ago, I had the chance to go into the studios at the CNet offices in San Francisco to record a session for something...
Read Now23 2008 September
Dancing With The Stars: Personality Marketing In Disguise?
I am not what you would call a fan of reality television. In fact, I have previously said that I can literally feel myself getting...
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