Skip to Main Content

Media Planning & Buying

post thumbnail for “Somebody I Used To Know” & The Co-Created Future Of Musical Storytelling

29 2012 June

“Somebody I Used To Know” & The Co-Created Future Of Musical Storytelling

The moment in 1981 when MTV officially launched its music channel by airing The Buggles’ “Video Killed the Radio Star" was a big moment in...

Read Now
post thumbnail for How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human

21 2012 May

How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human

NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you...

Read Now
post thumbnail for A Marketing Lesson From The Most Depressing Magazine Ever

07 2012 March

A Marketing Lesson From The Most Depressing Magazine Ever

I'm not really sure when I started getting Reader's Digest delivered to my home, or even if I subscribed to it. I am a sucker...

Read Now
post thumbnail for 2012 Edition: 15 Marketing and Business Trends That Matter

03 2012 January

2012 Edition: 15 Marketing and Business Trends That Matter

Let me tell you a little secret.  I look forward to putting together an annual trend report the same way that some people look forward...

Read Now
post thumbnail for The Best & Worst Marketing From BlackFriday + CyberMonday

28 2011 November

The Best & Worst Marketing From BlackFriday + CyberMonday

The fact that most retailers use the term "doorbuster" to describe their best deals from this weekend should tell you everything you need to know...

Read Now
post thumbnail for 10 Big Brand Lessons From The Corporate Social Media Summit

22 2011 June

10 Big Brand Lessons From The Corporate Social Media Summit

Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts...

Read Now
post thumbnail for A Promising Future For Branded Entertainment

13 2011 April

A Promising Future For Branded Entertainment

If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive...

Read Now
post thumbnail for CBS Wants To Kill Demographics, Marketers Should Help

24 2011 March

CBS Wants To Kill Demographics, Marketers Should Help

"There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign." You would...

Read Now
post thumbnail for Why The "Digital Death" Campaign Failed Despite Celebrity Support

06 2010 December

Why The "Digital Death" Campaign Failed Despite Celebrity Support

Last week on December 1st to support World AIDS Day, a small group of celebrities with millions of fans led by Alicia Keyes decided to...

Read Now
post thumbnail for Discovery Channel Uses Social Networking To Freak You Out

27 2010 July

Discovery Channel Uses Social Networking To Freak You Out

I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest...

Read Now
post thumbnail for What USA Network Knows About Branding That MTV Doesn't

20 2010 July

What USA Network Knows About Branding That MTV Doesn't

The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched...

Read Now
post thumbnail for How The iPad Will Transform Mainstream Media (But NOT The Web)

15 2010 February

How The iPad Will Transform Mainstream Media (But NOT The Web)

If you believe some pundits and fanboys, the coming of the iPad and the new market for Tablet PCs that it is expected to open...

Read Now
post thumbnail for Twiangulate Lets You Follow Your Followers' Followers

09 2010 February

Twiangulate Lets You Follow Your Followers' Followers

Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software...

Read Now

Be More Interesting. Join over 25,000 readers and subscribe now!

+
+