29 2012 June
“Somebody I Used To Know” & The Co-Created Future Of Musical Storytelling
The moment in 1981 when MTV officially launched its music channel by airing The Buggles’ “Video Killed the Radio Star" was a big moment in...
Read Now21 2012 May
How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human
NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you...
Read Now07 2012 March
A Marketing Lesson From The Most Depressing Magazine Ever
I'm not really sure when I started getting Reader's Digest delivered to my home, or even if I subscribed to it. I am a sucker...
Read Now03 2012 January
2012 Edition: 15 Marketing and Business Trends That Matter
Let me tell you a little secret. I look forward to putting together an annual trend report the same way that some people look forward...
Read Now28 2011 November
The Best & Worst Marketing From BlackFriday + CyberMonday
The fact that most retailers use the term "doorbuster" to describe their best deals from this weekend should tell you everything you need to know...
Read Now22 2011 June
10 Big Brand Lessons From The Corporate Social Media Summit
Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts...
Read Now13 2011 April
A Promising Future For Branded Entertainment
If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive...
Read Now24 2011 March
CBS Wants To Kill Demographics, Marketers Should Help
"There is no link, none, between the age of the specified demographic delivery of the campaign and the sales generated by that campaign." You would...
Read Now06 2010 December
Why The "Digital Death" Campaign Failed Despite Celebrity Support
Last week on December 1st to support World AIDS Day, a small group of celebrities with millions of fans led by Alicia Keyes decided to...
Read Now27 2010 July
Discovery Channel Uses Social Networking To Freak You Out
I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest...
Read Now20 2010 July
What USA Network Knows About Branding That MTV Doesn't
The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched...
Read Now15 2010 February
How The iPad Will Transform Mainstream Media (But NOT The Web)
If you believe some pundits and fanboys, the coming of the iPad and the new market for Tablet PCs that it is expected to open...
Read Now09 2010 February
Twiangulate Lets You Follow Your Followers' Followers
Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software...
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