20 2014 February
Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)
If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....
Read Now26 2013 September
How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today,...
Read Now28 2013 July
7 Ways To Get Marketing Agencies To Work Together In a Mega-Agency World
Today two of the biggest communications holding companies, Omnicom and Publicis, announced they will be merging to form the world’s largest advertising company. For anyone...
Read Now13 2013 June
15 Big Brand Lessons From The 2013 Corporate Social Media Summit
There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other...
Read Now01 2013 May
Culpa Marketing: How To Win By Publicizing Screw Ups
There is nothing more powerful than a genuine heartfelt apology. At least, that’s what JCPenney is hoping based on a new ad the brand just...
Read Now18 2013 February
The Alignment Gap, Concierge Marketing And The Future Of Agencies
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because...
Read Now01 2013 January
The 2012 Influential Business Book Shortlist
The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past...
Read Now28 2012 November
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...
Read Now26 2012 November
How To Miss A Huge Social Media Opportunity
As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come...
Read Now20 2012 November
How the Power of Fear Helped Revolution Become a Breakout TV Show
If there is one thing that the media industry proves year after year, it’s that it is dangerous to get attached to a new TV...
Read Now25 2012 October
5 World Changing Ways To Avoid BS And Be More Believable
I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page...
Read Now09 2012 August
Go Daddy Teaches Brands How To Grow Up?
Love them or hate them, there is no denying Go Daddy's sex-based TV commercials designed to create a splash and introduce their brand to the...
Read Now27 2012 July
The Best And Worst Of London 2012 Olympic Marketing Roundup
NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As...
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