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Unselfishness: The World's Most Ethical Company & Why Collaboration Works

NOTE: This is an excerpt from Chapter 6 of my new book Likeonomics all about Unselfishness, the 3rd principle of Likeonomics. I hope you enjoy it! The biggest clue that Jim Sinegal is not your ordinary CEO came in an article in The Seattle Times a few months before his retirement. The headline read: “Jim … Read more

Truth: The True Story Of How Oprah Became Oprah

NOTE: This is an excerpt from Chapter 4 of my new book Likeonomics. I hope you enjoy it!     The truth is more important than the facts.             -Frank Lloyd Wright     Always tell the truth. That way, you don’t have to remember what you said.             -Mark Twain Phil Donahue didn’t know it yet, but his days were … Read more

How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human

NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you to, thank you!! Please purchase your copy of Likeonomics RIGHT NOW! About four months ago I was sitting at home during an unseasonably warm evening in late January. It was … Read more

Greensurfing – The Rise Of Voluntary Social Media Jealousy

The idea that Facebook causes jealousy isn't new.  A study back in 2009 essentially demonstrated that romantic relationships were often suffering from jealousy induced by Facebook.  The same study is still being referenced today. Unfortunately, there are a few signs that this is becoming a much bigger trend than something driven by the insecurity of … Read more

How Case Studies Can Set You Up To Fail

My life would be a lot easier if I loved case studies. After all, they are all around me. In our agency, we produce case studies for our most successful work. Clients share case studies of previous work or industry standards with us all the time. In the educational world case studies are plentiful, and … Read more

How Whiskey Inspired The Making Of Likeonomics

The "fourth best island in the world" (according to National Geographic) isn't warm and rarely sunny. Yet the Isle of Skye is a celebrated part of Scotland and a popular tourist destination. If you ever happen to find yourself traveling there, one of the most popular places on the island is a unique distillery that … Read more

50 SXSW 2012 Panels Worth Getting Excited About

Here's a sad fact about SXSW – at any given time there are at least 16 other talks, events or meetups that you could be attending besides the one that you do make it to.  That's assuming you even make it to any events at all.  But whether you are ambitiously aiming to make it … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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