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The Best And Worst Of London 2012 Olympic Marketing Roundup

NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As the world turn its attention to the Games in London today, I'll have to indulge my Olympic passion from afar this time around.  I've been a lover of the Olympics … Read more

12 Big Trends Transforming The World Of Retail Right Now

Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the US by the trade association Shop.org.  I shared some trends built upon consumer behaviour and incorporating some startups that are getting a lot of attention right now.  I don't share … Read more

How Nelson Mandela Used Likeability To Succeed

July 18th isn't really a holiday all over the world, but perhaps it should be. It is the birthday of Nelson Mandela, and our team out of London is supporting an initiative to help this iconic South African leader get the recognition he deserves. So today, you can join people like Desmond Tutu, Eddie Izzard, … Read more

Dollar Shave Club Offers The Cure For Overmarketing

My current razor has three blades, but I am sadly certain that at some point pretty soon that will seem laughably low. The razor blade wars have been around for years – but each year the battles continue with new "innovations." The Gillette Fusion Power razor, for example, now features an "onboard microchip" to help … Read more

10 Signs You May Have An Unhealthy Relationship With Social Media

There is a reason the word "pervasive" is often used right alongside social media. For many of us, the social channels we use to connect with others for personal or professional reasons are a big part of every day. But how much is too much? How do we know that we might be taking our … Read more

How To Save San Francisco With Puppies

In entrepreneurship courses around the world one of the first things that they teach you is to find a problem that your business can solve. We all have problems, so there should be plenty of inspiration. And no doubt, there are many successful businesses that start with this simple question in mind. But how often … Read more

How To Interview Anyone: 5 Lessons From Amazing Interviewers

One of the most popular forms of content creation today is interviews … but great interviews take a lot more than just coming up with a list of questions.  The sad fact is, not everyone who creates interviews to post online is actually good at doing them. So you might wonder, what do the people … Read more

Timing – The Most Creative Lunch In History

NOTE: This is an excerpt from Chapter 8 of my new book Likeonomics all about Timing, the 2nd principle of Likeonomics. I hope you enjoy it! In 1855, a Scottish clergyman named James Gall had an idea that should have changed every map ever created, but didn’t. It was four years before Charles Darwin would … Read more

Simplicity: Plain Language & The Red Button That Reinvented Your Memories

NOTE: This is an excerpt from Chapter 7 of my new book Likeonomics all about Simplicity, the 4th principle of Likeonomics. I hope you enjoy it! Annetta Cheek is a 25-year veteran of the federal government who now runs a nonprofit called the Center for Plain Language. There has never been a more important time for the Center … Read more

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#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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