The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

“The Last Pot” Exhibit Reimagines Funeral Urns for Milan Design Week

Funeral urn

At Milan Design Week (Salone del Mobile,) you might expect to see new designs for chairs or reimagined interior living spaces. A category that rarely receives any design attention from the most elite European design teams is the funeral urn. This year, The Last Post exhibit, a project curated by Alberto Alessi, “explores the funeral urn as a … Read more

How NFL’s New 8k “Hawk Eye” Cameras Offer an Interesting Model for Truth and Verification

Hawk Eye

Rather than relying on chains and the human eye to measure whether teams have achieved a first down in NFL football games next season, the league is turning to Sony 8k cameras with a new technology known as “hawk eye” to precisely and instantly measure whether a first down was achieved. The idea is to verify the … Read more

Adobe Acrobat AI Assistant Is Exactly What Anyone in Business Really Needs

Adobe AI assistant

This past month Adobe launched a super useful enhancement that I’ve been testing it for a bit. The Adobe AI Assistant has a number of features to help anyone more easily understand what contracts are actually saying. Given most contracts are in PDF format, it’s a perfect extension to have this built into Adobe. The … Read more

The Hottest Innovations and Tech from CES 2025 — Insights from the Ground

CES 2025

I’m very tempted to put together a “best innovations” list from the world’s largest tech trade show. I did one last year and I know that’s probably the biggest thing you want to know about my experience here at CES anyway. CNET, Engadget, WIRED, Tom’s Guide and lots of other tech media have already been releasing their picks for the … Read more

The Non-Obvious 2024 Holiday Gift Guide: Ideas 7-9

Compostaball

This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination of products introduced this year and previously launched products that I felt had some relevance for right now. The things we buy often reflect the times in which we live, … Read more

The Non-Obvious 2024 Holiday Gift Guide: Ideas 4-6

Ostrich pillow

This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination of products introduced this year and previously launched products that I felt had some relevance for right now. The things we buy often reflect the times in which we live, … Read more

The Non-Obvious 2024 Holiday Gift Guide: Ideas 1 – 3

petunia

This week in my blog posts, I’m following an annual tradition of sharing some ideas for non-obvious gifts this holiday season. These are a combination of products introduced this year and previously launched products that I felt had some relevance for right now. The things we buy often reflect the times in which we live, … Read more

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message