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This past week was Earth Day and one of the efforts to commemorate the day was NASA recognizing the 50th anniversary of their iconic “blue marble” photo of the Earth by releasing a similar image taken fifty years later. How did they compare? “In the 50 years that separates these two snapshots in time, one … Read more
The TED conference took place this past week and some of the talks have already been released. While most of the year the TED social channels repackage and release talks from past events, this is the one moment when you can actually watch talks close to when they were first presented live. Going through the … Read more
Rather than relying on chains and the human eye to measure whether teams have achieved a first down in NFL football games next season, the league is turning to Sony 8k cameras with a new technology known as “hawk eye” to precisely and instantly measure whether a first down was achieved. The idea is to verify the … Read more
In the words of bestselling author Garrett Graff who recently wrote a review for The Washington Post, this book “examines some of the remarkable people who make up the federal workforce — career civil servants who have accomplished the extraordinary in quiet ways, people whose jobs are normally buried layers below any partisan rancor. Perhaps never … Read more
There is a theory circulating Wall Street and other circles that aims to take all the chaos of the first several months of the new Trump administration and offer an explanation for how it all fits a grand master plan that could, if it works, be heralded as “the greatest geopolitical deal of the century.” … Read more
The EPA has a marketing problem and it’s a basic one that has existed for decades. Despite being largely effective in its mission to protect American air quality and prevent toxic sludge from entering waterways, the government agency receives almost no public credit for their success. Of course, I’m oversimplifying their mission and perhaps overstating their success—but … Read more
Diplomats and trading partners don’t trust the word of America anymore. Countries are hosting summits and meetings to discuss alliances specifically omitting the US. Politicians in other countries are winning elections because they argue against America. There are even kits for sale online to help Americans who do travel abroad to disguise themselves as more … Read more
Tesla owners are disguising their cars as a sign of resistance. There are plenty of YouTube videos with tips on how to hide the evidence that you’re driving a Tesla. Others are putting bumper stickers explaining that: “I bought this before Elon went crazy.” People are selling or otherwise getting rid of their Teslas if they can … Read more
The advertising industry is anxiously awaiting potential news that newly appointed HHS Secretary Robert F. Kennedy Jr. who started his term by single-handedly bringing the deadly measles disease backfrom near extinction, may turn his attention toward the pharma industry by banning all drug advertising on television. Unlike his widely criticized stance on vaccines, this is … Read more
Here’s the TLDR version of this story: Elon Musk is a visionary who believes he alone knows what humanity needs to thrive in the future and he wants the freedom to execute his vision without any oversight from anybody. Dismantling the Federal government is the fastest way to execute this goal. This past weekend the New York … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
