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The advertising industry is anxiously awaiting potential news that newly appointed HHS Secretary Robert F. Kennedy Jr. who started his term by single-handedly bringing the deadly measles disease backfrom near extinction, may turn his attention toward the pharma industry by banning all drug advertising on television. Unlike his widely criticized stance on vaccines, this is … Read more
Here’s the TLDR version of this story: Elon Musk is a visionary who believes he alone knows what humanity needs to thrive in the future and he wants the freedom to execute his vision without any oversight from anybody. Dismantling the Federal government is the fastest way to execute this goal. This past weekend the New York … Read more
No one wants one. People will walk past a penny lying on the street, a real-life demonstration of just how worthless it is for most of us. For many, it’s also a perfect example of governmental inefficiency since it’s widely known that the cost to produce each one is higher than the actual value of … Read more
There is a question that journalists learn to consider often which we should all get better at asking: why now? Any time a story crosses their orbit and they consider writing about it, one of the most fundamental questions they will often start from is trying to understand the timing behind the story. This week … Read more
When Jennifer Brown and I first published our book Beyond Diversity in 2021 it was moment of big momentum for DEI. Amongst the many other books published at that time, there was an underlying sentiment of “blaming and shaming” people that we tried our best to reject. You don’t change minds, we felt, by alienating people before … Read more
In days, President Trump will take office again and there is certainly some concern among the groups you would expect. One unusual source for some of the strongest angst is some of our neighbors from the North who have been swaying between terror and confusion over some of the soon-to-be-President’s most audacious plans for Canada. Bestselling … Read more
A billionaire posted a desperate tweet asking for private fire support to save his home … and he was attacked for it. Turns out this particular billionaire posted in the past about lowering property taxes and generally supports politicians who advocate for smaller government. Along with that smaller government and less taxes, though, there is less … Read more
A food desert is defined as “a geographic area where residents’ access to affordable, healthy food options (especially fresh fruits and vegetables) is restricted or nonexistent due to the absence of grocery stores within convenient traveling distance. I have known the term for a while but always assumed that the existence of these areas was a symptom … Read more
Activists and consumers who believe food regulations in the U.S. need to be overhauled are getting excited right now. The recent media spotlight has been on President-elect Trump’s pick of Robert F. Kennedy Jr. to lead the Department of Health and Human Services. In the past, he has been a vocal vaccine-skeptic and blames the food … Read more
Back in 2017, I selected this book as a winner in our Non-Obvious Book Awards program that year because of how perfectly it described a new sort of persuasive art that then President-elect Donald Trump had perfectly mastered. Just in time for this latest election, Dilbert-creator Scott Adams has a 2nd Edition of the book … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
