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A food desert is defined as “a geographic area where residents’ access to affordable, healthy food options (especially fresh fruits and vegetables) is restricted or nonexistent due to the absence of grocery stores within convenient traveling distance. I have known the term for a while but always assumed that the existence of these areas was a symptom … Read more
Activists and consumers who believe food regulations in the U.S. need to be overhauled are getting excited right now. The recent media spotlight has been on President-elect Trump’s pick of Robert F. Kennedy Jr. to lead the Department of Health and Human Services. In the past, he has been a vocal vaccine-skeptic and blames the food … Read more
Back in 2017, I selected this book as a winner in our Non-Obvious Book Awards program that year because of how perfectly it described a new sort of persuasive art that then President-elect Donald Trump had perfectly mastered. Just in time for this latest election, Dilbert-creator Scott Adams has a 2nd Edition of the book … Read more
I already voted. Millions of Americans have too. In Virginia, you can register to vote by absentee ballot and just mail in your vote early. The majority of states have similar mail-in options for voters. I do that in every election. No standing in line. No awkward conversations with pollsters asking how I voted. Just fill in … Read more
The prevailing wisdom about human behaviors and beliefs today is that facts are not persuasive in changing minds or shifting beliefs. Usually, it’s true. That’s one reason why there is so much focus on becoming a better storyteller and why every category from politicians to breakfast cereal marketers primarily relies on stories to connect with … Read more
Across London this week, people have been encountering an unusual sight. Statues of famous men are adorned with wraparound baby carriers filled with dolls. The exhibits are part of a campaign from non-profit Dad Shift to get the UK government to pass legislation allowing for greater paternity leave for new dads (the UK has the worst … Read more
How will you avoid the toxic conversations that often come along with an election cycle? It might start with avoiding social media altogether. Yogurt brand Stonyfield is challenging their customers to do that and rewarding 100 winners with $1000 each if they can do it. The campaign’s website describes the intention of the campaign like this: It’s election … Read more
Fresh from hours of pundit cross examining and dissecting the first (and probably only) Presidential debate between Kamala Harris and Donald Trump, it’s hard to imagine a timelier read than Dan Lyon’s modern classic STFU all about why we might all be better off if we could just get better at staying silent: Learning to … Read more
Last week, many of you wrote to me about a story I shared about the treatment of the media at the Democratic National Convention and how they seemed to be elevating influencers above journalists in priority. One follow up video that offered more context on the story was this behind the scenes video look at the convention spaces created … Read more
One of the truths about our new media environment is the central role that influencers are taking in the content people consume and trust. Particularly when it comes to young people and their media diet … so it’s no surprise that politicians are courting these influencers and hoping they can help inspire the younger generation … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
