As Featured In:
Webby
AdAge
HBR
WSJ
Anyone who follows the Olympics knows there are some media narratives that happen every four years and always turn out the same. There are myths and then reality. Since so many people ask me about those stories, I built my own list over the years. For your entertainment, I thought I’d share them. I could go and … Read more
This is the first Olympics which will have true parity in terms of male versus female athletes and competitors. It’s a big story here at the Olympics, and rightfully so, but the Games also showcase a different reality that may not be realistic to project onto fan behavior outside these Games. Unlike non-Olympic time sports audiences, … Read more
For me, every Olympics has different highlights, from being one of the few non-athletes allowed in the Olympic Village in Beijing to watching Usain Bolt complete a fourth gold in Rio. One experience you might not see much coverage of are the unique country houses created by the delegations from various countries. This year, the houses featured … Read more
Several years ago, I read this wonderful book by Priya Parker and it really stayed with me so I thought I’d resurface it this week as you may be in the midst of some summer gatherings yourself. While the book may seem to focus more on events, it’s equally valuable as a primer on how … Read more
This week is the Cannes Creative Festival and so there are plenty of the usual healthy jokes about Cannes being a yacht-party fueled satire of itself. Criticism aside, awards have always been meaningful to celebrate great work and motivate creative people … but the problem is that in past years most Cannes award-winning campaigns quickly seem … Read more
The day after the Met Gala, the Internet was flooded with deep fakes of celebrities who weren’t there, wearing things they never wore. Some of them were pretty convincing. The future of art, fashion, and music will see all sorts of disruptions in the coming years from technology like this. Where is all of this headed? … Read more
Last weekend The Rock made his return to wrestling and a “new era” for the sport was on display at WWE’s Wrestlemania 40 event. The event itself was largely what fans of the sport probably expected, but the use of augmented reality technology in the broadcast stood out because of how integrated it has become. While other … Read more
Back in early Fall of 2023, Glamour magazine launched a series of articles on the topic of “bridesmaid burnout.” Inspired by the spiraling demands of time, money and emotional labor heaped upon bridesmaids, the series collected advice on everything from asking about financial expectations to how to decline being a bridesmaid without killing your friendship. Are modern bridesmaids unwilling to just … Read more
This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I would pick. Instead, I always look at the year’s ads based on the marketing strategy and whether the creative the team used actually delivered on what they might have hoped … Read more
Coming back to work last week, my inbox was filled with pitches about products, technologies, and innovations that are launching at CES this week. I was honored to be invited as an Innovation Award Judge this year and I’m here covering the show and working on my usual recap of the most non-obvious stories I find. Already some of … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
