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How a Pharma Ad Ban Could Shift the Landscape of Television Advertising

Pharma ads

The advertising industry is anxiously awaiting potential news that newly appointed HHS Secretary Robert F. Kennedy Jr. who started his term by single-handedly bringing the deadly measles disease backfrom near extinction, may turn his attention toward the pharma industry by banning all drug advertising on television. Unlike his widely criticized stance on vaccines, this is … Read more

The Inside Story of Elon Musk’s Takeover of the US Government and Why It Matters

Musk takeover

Here’s the TLDR version of this story: Elon Musk is a visionary who believes he alone knows what humanity needs to thrive in the future and he wants the freedom to execute his vision without any oversight from anybody. Dismantling the Federal government is the fastest way to execute this goal. This past weekend the New York … Read more

Inside the Blind Box Phenomenon Fueling the Resurgence of the Art Toy Industry

Blind Box

Outside a Pop Mart store in Vietnam there is a line around the block at 2am. The cause for all this excitement is the latest blind box release of a limited edition figurine … otherwise known as an art toy. In case you’re not familiar, these figurines are collectibles that allow customers to “express creativity, find joy … Read more

Unemployment Is Low, But No One Is Hiring. Experts Are Calling It The Big Freeze.

The Big Freeze

What do you call it when unemployment is at record lows at the same time that hiring is similarly stalled? Actually, there’s no word for that because it’s never really happened—so experts came up with one: the big freeze. Usually if unemployment is low, that’s a good sign for job seekers. Unfortunately, the circumstances bringing about … Read more

What Meta’s Latest Effort to Help Kids Spot Predators Really Tells Us

kids online

There is a question that journalists learn to consider often which we should all get better at asking: why now? Any time a story crosses their orbit and they consider writing about it, one of the most fundamental questions they will often start from is trying to understand the timing behind the story. This week … Read more

What The AI-Enhanced Beatles Grammy Award Win Tells Us About the Future of Memories

BEATLES GRAMMY

In case you missed it, at this past weekend’s Grammy Awards, the Beatles took home the win for Best Rock Performance for the AI-assisted track “Now and Then.” Before you go down the rabbit hole of seeing this as the first step in the music apocalypse, it’s important to note exactly what was done here. … Read more

The Non-Obvious Media Recommendation of the Week: Dubai Future Foundation

NON OBVIOUS MEDIA_DUBAI FUTURE

One of the most forward-looking nations invests heavily in future planning, and much of their planning, research, insights and project efforts are all published freely online. This is the wealth of futures information you’ll find on this government sponsored website from the Dubai Future Foundation. These insights along with the publications and research published by the UAE … Read more

DEI May Be Dying … But Here’s What Could Replace It

DEI under attack

When Jennifer Brown and I first published our book Beyond Diversity in 2021 it was moment of big momentum for DEI. Amongst the many other books published at that time, there was an underlying sentiment of “blaming and shaming” people that we tried our best to reject. You don’t change minds, we felt, by alienating people before … Read more

The Problem of Fake Job Postings  

Fake Job postings

The Wall Street Journal published a piece this week about the rise in fake job postings online. The reasons for these range from some companies using those listings to try and appear larger or more successful than they are, to some that are fraudulently listed to try and capture data. There are even some organizations who are creating and … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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