13 2013 June
15 Big Brand Lessons From The 2013 Corporate Social Media Summit
There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other...
Read Now04 2013 June
What An 80s Cult Hit Can Teach You About Curation …
In the 1987 cult hit film Mannequin, a chronically unemployed artist landed a job decorating a department storefront window after saving the owner’s life. His...
Read Now22 2013 May
How Do Big Brands Answer 16 Essential Social Media Questions?
In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the...
Read Now20 2013 May
How To Choose A Great Blogging Platform That Won’t Shut Down After A Year
It can seem like a risky time to think about starting a blog. A mere two weeks after Twitter decided to shut down the blogging...
Read Now25 2013 March
ePatient 2015: A New Research Report On The Connected Patient Of The Future
The FDA might be accidentally brilliant. Every now and then for the past several years, that thought has crossed my mind. Without context, it may...
Read Now26 2013 February
The Script Of Improv – What Is (And Isn’t) Real Time Marketing
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if...
Read Now18 2013 February
The Alignment Gap, Concierge Marketing And The Future Of Agencies
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because...
Read Now01 2013 January
The 2012 Influential Business Book Shortlist
The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past...
Read Now19 2012 December
5 Smart Ways For Using Video To Sell Products
About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a...
Read Now10 2012 December
2013 Trend – Hyper-Local Commerce
What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire...
Read Now10 2012 December
2013 Trend – Degree-Free Learning
What’s the Trend? Quality of E-learning content explodes as more students consider alternatives to traditional college educations. The eLearning trend moves beyond just hobbies to...
Read Now10 2012 December
2013 Trend – Backstorytelling
What’s the Trend? Organizations uncover that one of their greatest assets to inspire loyalty can come from taking people behind the scenes of their brand...
Read Now10 2012 December
2013 Trend – Method Consulting
What’s the Trend? Successful entrepreneurs and companies create “on-the-side” consulting models to help others duplicate their success. For decades business owners and MBA students alike...
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