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Consumer Generated Media

post thumbnail for 8 Ways Arts Organizations Can Be More Human

12 2012 November

8 Ways Arts Organizations Can Be More Human

When I was 17 years old, I wanted to be a playwright. Deciding that I was going to try and learn from within, I landed...

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post thumbnail for How Personal Relationships Will Make (Or Break) The Future Of The Arts

03 2012 October

How Personal Relationships Will Make (Or Break) The Future Of The Arts

For Nate Dern, the unlikely path to acting micro-stardom would come from a simple three letter catchphrase that most people would barely consider a word....

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post thumbnail for LinkedIn Turns To Curation To Solve The Web’s Biggest Problem

02 2012 October

LinkedIn Turns To Curation To Solve The Web’s Biggest Problem

Today LinkedIn announced that they are creating an exclusive list of 150 celebrities and influencers who anyone will have the ability to “follow.” There will...

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post thumbnail for The Surprisingly Simple Secret of Social Advertising

13 2012 September

The Surprisingly Simple Secret of Social Advertising

There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically...

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post thumbnail for The Best And Worst Of London 2012 Olympic Marketing Roundup

27 2012 July

The Best And Worst Of London 2012 Olympic Marketing Roundup

NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As...

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post thumbnail for 12 Big Trends Transforming The World Of Retail Right Now

23 2012 July

12 Big Trends Transforming The World Of Retail Right Now

Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the...

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post thumbnail for The Problem With Curiosity

05 2012 July

The Problem With Curiosity

Curiosity isn't just for cats or cartoon monkeys. In fact, it may be one of the most powerful marketing forces that exists in the world...

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post thumbnail for “Somebody I Used To Know” & The Co-Created Future Of Musical Storytelling

29 2012 June

“Somebody I Used To Know” & The Co-Created Future Of Musical Storytelling

The moment in 1981 when MTV officially launched its music channel by airing The Buggles’ “Video Killed the Radio Star" was a big moment in...

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post thumbnail for 5 Marketing Lessons From Uber (The World's Best Travel App)

04 2012 May

5 Marketing Lessons From Uber (The World's Best Travel App)

Several weeks ago I was standing on a street corner in New York. (This is not the sentence I thought I'd start this post with,...

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post thumbnail for How MindValley Is Building the Next TED (Only More Useful)

01 2012 March

How MindValley Is Building the Next TED (Only More Useful)

This morning I watched an amazing TED video of flying robots that can operate autonomously and collaborate with each other at the same time. It...

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post thumbnail for Honda Masters The Art of Marketing Timing

23 2012 January

Honda Masters The Art of Marketing Timing

Every year at the start of the new year there is something that most of us do without realizing it. It is related to making...

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post thumbnail for 2012 Edition: 15 Marketing and Business Trends That Matter

03 2012 January

2012 Edition: 15 Marketing and Business Trends That Matter

Let me tell you a little secret.  I look forward to putting together an annual trend report the same way that some people look forward...

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post thumbnail for Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?

03 2011 May

Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?

What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of...

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