
12 2017 August
What If Smart Home Devices Sold What They Know About You?
If your smart robot vacuum cleaner created a map of your home in the process of cleaning it, that data could provide new insights to...
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02 2017 August
Trend Watch – The Rise Of Media Escapism
Is it ever ok to take a break from your outrage and the 24-hour news cycle? We all should hope so. Yet taking this kind...
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24 2017 July
Tinder’s Redesign Prioritizes Your Looks and Profile Photos
Judging whether you want to get to know someone romantically solely based on their photos has become such a commonplace behavior that “swiping left” has...
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21 2017 June
The Swiss Town That Banned Travelers Posting Photos On Social Media
How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to...
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20 2017 June
Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies
Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you...
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25 2017 May
IKEA’s Secret Insights, Google Explains Syria And The “Avolatte”
What is the most hipster-centric product you could imagine? The answer is just one of the six interesting stories curated for you in this week’s...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now30 2016 September
Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America
Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have...
Read Now16 2016 September
Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment
I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me...
Read Now03 2016 June
What Whole Foods New Brand Says About You (And Other Non-Obvious Insights)
In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search...
Read Now09 2015 June
A Short And Hopeful History Of Social Media
Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share...
Read Now13 2015 February
Batkid, Bollywood and the Rise Of Everyday Stardom
On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by...
Read Now01 2014 April
The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real
The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced...
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