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Consumer Generated Media

post thumbnail for What If Smart Home Devices Sold What They Know About You?

12 2017 August

What If Smart Home Devices Sold What They Know About You?

If your smart robot vacuum cleaner created a map of your home in the process of cleaning it, that data could provide new insights to...

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post thumbnail for Trend Watch – The Rise Of Media Escapism

02 2017 August

Trend Watch – The Rise Of Media Escapism

Is it ever ok to take a break from your outrage and the 24-hour news cycle? We all should hope so. Yet taking this kind...

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post thumbnail for Tinder’s Redesign Prioritizes Your Looks and Profile Photos

24 2017 July

Tinder’s Redesign Prioritizes Your Looks and Profile Photos

Judging whether you want to get to know someone romantically solely based on their photos has become such a commonplace behavior that “swiping left” has...

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post thumbnail for The Swiss Town That Banned Travelers Posting Photos On Social Media

21 2017 June

The Swiss Town That Banned Travelers Posting Photos On Social Media

How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to...

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post thumbnail for Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies

20 2017 June

Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you...

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post thumbnail for IKEA’s Secret Insights, Google Explains Syria And The “Avolatte”

25 2017 May

IKEA’s Secret Insights, Google Explains Syria And The “Avolatte”

What is the most hipster-centric product you could imagine?  The answer is just one of the six interesting stories curated for you in this week’s...

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post thumbnail for 15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

09 2016 December

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...

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post thumbnail for Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America

30 2016 September

Hermès Branded Film, Firefox’s Secret Browser & How Doritos Might Save America

Inspired by the Presidential Debate, the first story in this week’s newsletter features an amazingly smart “Rock The Vote” campaign from Doritos that could have...

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post thumbnail for Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment

16 2016 September

Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment

I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me...

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post thumbnail for What Whole Foods New Brand Says About You (And Other Non-Obvious Insights)

03 2016 June

What Whole Foods New Brand Says About You (And Other Non-Obvious Insights)

In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search...

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post thumbnail for A Short And Hopeful History Of Social Media

09 2015 June

A Short And Hopeful History Of Social Media

Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share...

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post thumbnail for Batkid, Bollywood and the Rise Of Everyday Stardom

13 2015 February

Batkid, Bollywood and the Rise Of Everyday Stardom

On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by...

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post thumbnail for The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real

01 2014 April

The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real

The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced...

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