09 2024 March
The Cover Design for Our New Book Is Ready! Get a First Look Below …
A big thank you to all the people who shared their opinions on the cover design contest, I’m happy to share the final cover of...
Read Now23 2024 February
The African Media Streaming Brand That Just Turned Down $1.7B
One of the most famous streaming media brands in the world is one that you may not have ever heard of. It’s called MultiChoice and...
Read Now12 2024 February
Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game
This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I...
Read Now20 2024 January
Why “Made in Dubai” Will Be the Next Global Brand
Dubai has an ambitious plan to become a global brand, and it starts with hospitality. The emirate already brings in nearly twice the tourist spending of...
Read Now21 2023 December
What Three Beers Can Teach You About Reinventing Your Marketing
Beer is a category that has long been defined by the tastes great less filling debate. As a result, it’s easy to think that disruption...
Read Now09 2023 December
Microsoft Turns the “World’s Most Viewed Picture” into an Ugly Holiday Sweater
“It looks good on a monitor, but better on you.” That’s the legendary tagline for this soon-to-be iconic ugly holiday sweater featuring the “world’s most viewed picture,”...
Read Now25 2023 November
Tokyo Rococo White Aims to Create a Market for Luxury Beer in Fancy Restaurants
In the finest restaurants in the world, beer is rarely served. The reason isn’t because beer couldn’t pair well with great food, but because a...
Read Now26 2023 October
The World’s Hottest Pepper Will Never Succeed for This Reason
A list of the world’s hottest peppers before 2023 includes some scary names. The Carolina Reaper. The Ghost Pepper. The Trinidad Scorpion. The Infinity Chili....
Read Now07 2023 September
What Is Prada’s New $650 Underwear Designed to Be Worn Without Pants Really Saying?
According to fashion industry insiders, Prada’s latest release of a $650 pair of underwear is “no surprise” given the brand’s track record of expensive essentials. What was...
Read Now26 2023 July
When Influencer Marketing Goes Predictably Wrong
When a fast fashion retailer often criticized for negative environmental and labor track record wants to recast its brand image, it is not a good...
Read Now30 2022 December
The Most Popular Non-Obvious Stories of 2022 (Based On Reader Feedback)
Based on this combination of quantitative and qualitative data, here is a partial list of some of the most popular stories of the year, based on what my readers shared.
Read Now15 2022 September
Why Are We So Unprepared For Predictable Things?
In a world where we spend a lot of time worry about disruptions that we can't see coming, this whole week should be a reminder that there are some disruptions we clearly know are coming. So when they do happen, being unprepared is no one's fault but your own.
Read Now13 2022 September
Monopoly Makes Kids Angry, For Their Own Good
I really wish I was in the room when they presented the insight behind this campaign to Hasbro. It's bold, clever and deep in a way you don't expect marketing to be.
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