A list of the world’s hottest peppers before 2023 includes some scary names. The Carolina Reaper. The Ghost Pepper. The Trinidad Scorpion. The Infinity Chili. Those are respectable, intimidating names for peppers that can melt your face starting with your taste buds. Apparently this year for the first time since 2017, there is a new pepper that must be declared the world’s hottest at more than 2.69 million SHU.
So what has the pepper world decided to call this dangerous new winner? Pepper X. I can’t even find words for how much this bothers me. Or why I even care. But wasting a branding opportunity this badly is a tragedy. The hottest pepper in the world is now called Pepper X? Nope. I say all self-respecting pepper fans should reject this simply on principle. This doesn’t belong in the same league as the Carolina Reaper. Now that’s a name that deserves to be number one.
TRENDING CURRENTLY
- My 500th Blog Post – A Big Thank You »
- What Does Chacha Mean To You? (The Power Of A Name) »
- How MindValley Is Building the Next TED (Only More Useful) »
- Is “Sludge” a Real Customer Service Tactic to Avoid Irate Customers? »
- An Important Lesson About Youth Culture from the Smithsonian Folklife Festival »