04 2013 February
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...
Read Now15 2013 January
The Best Birthday Promotional Email Ever …
Today is my birthday, and in between taking some time off – I can’t help noticing which brands happen to send me emails today (of...
Read Now13 2012 December
The Ultimate Holiday Promotion Idea
How much time do you spend trying to convince your target audience that you have the best product or service for them? Probably a lot....
Read Now10 2012 December
2013 Trend – Hyper-Local Commerce
What’s the Trend? New services and technology makes it easier for anyone to invest in local businesses and buy from local merchants. The consumer desire...
Read Now10 2012 December
2013 Trend – Backstorytelling
What’s the Trend? Organizations uncover that one of their greatest assets to inspire loyalty can come from taking people behind the scenes of their brand...
Read Now10 2012 December
2013 Trend – Powered by Women
What’s the Trend? Business leaders, pop culture and ground-breaking new research intersect to prove that our ideal future will be led by women. We can...
Read Now10 2012 December
2013 Trend – Human Banking
What’s the Trend? Finally changing years of growing distrust, banks finally uncover their human side through simplifying their offerings and changing the tone of how...
Read Now28 2012 November
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...
Read Now26 2012 November
How To Miss A Huge Social Media Opportunity
As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come...
Read Now22 2012 November
The Lost Choir on Thanksgiving
It is Thanksgiving day and you’re probably thinking about food. Or spending time with family. But one thing you won’t be able to avoid is...
Read Now16 2012 November
4 Common Advice Clichés Entrepreneurs Hear (And Why You Should Ignore Them)
If it seems like everyone has some advice to share about being an entrepreneur, it is because they do. The trouble often starts from trying...
Read Now12 2012 November
8 Ways Arts Organizations Can Be More Human
When I was 17 years old, I wanted to be a playwright. Deciding that I was going to try and learn from within, I landed...
Read Now02 2012 November
12 Powerful Ideas On Creativity & Business From The PSFK Conference
Groucho Marx once quipped, “I don’t care to belong to any club that will have me as a member.” I always feel his sentiment just...
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